Candelaria Cambre

Lead creative direction, art direction and brand strategy for commercial campaigns and visual identities across different industries. Develop advertising concepts and AI-powered visual content, combining creative direction with generative AI and emerging production workflows. Build visual systems, campaign concepts and digital content from initial idea through final execution.

Founder & Creative Director at GinCult (2025-11 – Present)

• Lead creative direction, art direction and brand strategy for commercial campaigns and visual identities across different industries.
• Develop advertising concepts and AI-powered visual content, combining creative direction with generative AI and emerging production workflows.
• Build visual systems, campaign concepts and digital content from initial idea through final execution.

Country Lead at Munay

• Built and optimized Shopify storefronts, working with website structure, UX/UI, content, visual presentation and front-end customization through code.
• Mangaged e-commerce strategy and digital operations, including the development and customization of Shopify websites and online customes experiences.
• Coordinated import operations, commercial partnerships and day-to-day business development between the Uruguayan market and headquarters.

E commerce Manager at Petra

• Built, managed and continuously optimized the e-commerce website using Fenicio, including website structure, product uploads, content management and front-end customization through code.
• Combined e-commerce, web development, UX, content and commercial strategy to improve the online shopping experience and support business objectives.
• Managed the e-commerce operation, overseeing online sales, product catalog, website management and digital commerce activities.