Rodrigo Sanchez

Account Manager and Producer with 15+ years of experience in global advertising and marketing, managing client relationships, developing strategic proposals, negotiating budgets, and leading complex projects from brief to delivery. Experienced in working with global brands and multidisciplinary teams across Latin America, acting as the link between clients, creative, strategy, production, and external partners. Strong background in stakeholder management, account development, project management, budgeting, and client-facing problem solving.

Combines a client-focused account management approach with deep production expertise, bringing a practical understanding of how to turn business and creative objectives into executable solutions.

Account Manager | Content Producer · Freelance at Self-employed (2024-04 – Present)

• Account Management:
• Manage client relationships end-to-end across advertising and audiovisual production, acting as the main point of contact between clients and creative, strategic, and technical teams.
• Translate client needs and business objectives into clear briefs, project scopes, proposals, timelines, and actionable plans.
• Present and defend proposals and budgets with clients, negotiating scope, costs, timelines, and production conditions.
• Monitor account KPIs, provide regular reporting, and proactively manage expectations, changes, and project risks.
• Build long-term client relationships through ongoing communication, problem solving, and delivery ownership.
• Production:
• Develop and produce integrated 360° campaigns across film, digital, and activations, coordinating multidisciplinary teams remotely.
• Oversee production and post-production workflows through final asset delivery across TV, digital, and OOH.
• Coordinate creative, technical, and external production partners to ensure quality, timelines, and budgets are maintained.

Head of Production at VML Latam(WPP) (2024-01 – 2024-04)

• Led the regional production team supporting Coca-Cola Co. and Amazon, ensuring quality standards and delivery schedules across multiple projects.
• Worked closely with Account Managers and clients to translate creative ambitions into feasible production plans, budgets, and timelines.
• Participated in client discussions and project planning, helping align expectations, scope, budget, and execution.
• Managed strategic relationships with production companies, post-production studios, and casting agencies.
• Negotiated budgets, production conditions, and contracts with external partners.
• Coordinated multidisciplinary teams and vendors across complex production workflows.

Head of Production at Wunderman Thompson (WPP) (2022-02 – 2023-12)

• Led the production department for Coca-Cola Co., Unilever, Dell, and Amazon across Latin America.
• Acted as a key link between account, strategy, creative, production, and client teams, ensuring projects remained aligned with scope, budget, and timelines.
• Served as a direct client contact for approvals, budget discussions, production planning, and issue resolution.
• Participated in proposals and presentations, helping translate client and creative requirements into viable production solutions.
• Managed strategic vendor relationships and coordinated external partners across multiple markets.
• Implemented project management workflows and tools that reduced production cycle times by 20%.

Senior Producer at SANTO BuenosAires (2019-12 – 2022-04)

• Led executive production for Coca-Cola Co., Danone, Rolex, and Avon, from initial brief through final delivery.
• Managed day-to-day client relationships, including approvals, budget discussions, changes, presentations, and project updates.
• Developed production proposals and presented solutions, timelines, and budgets to clients and internal stakeholders.
• Participated in pitches and new project development, collaborating with account and creative teams.
• Coordinated local and international vendors for complex, multi-market productions and projects involving internationally recognized directors.
• Managed production budgets, resources, timelines, and delivery across multiple concurrent projects.

Content Producer at NIÑA (2016-01 – 2019-12)

• Produced audiovisual and digital content for FIAT, Schneider, ATMA, and Properati.
• Managed projects end-to-end, including budgeting, casting, locations, technical coordination, production, and post-production.
• Participated actively in client meetings and briefings, helping shape content strategies and translate client needs into executable projects.
• Coordinated creative, technical, and production teams across multiple projects and deadlines.
• Supported account teams in presentations, project development, and client communication.

Content Producer at MYS (2012-08 – 2015-12)

• Produced film and content projects for FMCG brands, coordinating creative and technical resources from concept through final delivery.
• Managed budgets, timelines, vendors, and production resources across multiple concurrent projects.
• Worked closely with creative and account teams to translate client requirements into executable production plans.

CRM | Brand Executive Jr. | Producer Jr. at Leo Burnett (2008-07 – 2012-07)

• Started career at a global advertising agency working across CRM, branding, account support, and production for FIAT, Samsung, and P&G.
• Supported Account Managers with client reports, campaign tracking, presentations, and delivery coordination.
• Participated in client-facing processes and project coordination across multiple accounts.
• Gained hands-on experience in film production, including shoot coordination, casting, and production logistics.

BA in Advertising – UADE (2004 – 2010)

Personal Leadership Program – Capacitarte (2018 – 2019)