Elena Rivera

Commercial and account-facing professional with 11+ years of experience across enterprise software, supply-chain planning, retail execution, marketing, and regional commercial leadership. Strong background in strategic account development, executive stakeholder engagement, consultative discovery, relationship management, commercial planning, and translating operational challenges into relevant business value. Experienced working cross-functionally with sales, product, solution, and marketing teams across North American and Latin American markets.

Highly organized, resilient under pressure, and fluent in English and Spanish.

Account Executive, North America at LEAFIO AI Retail Solutions (2026-06 – 2026-08)

• Managed strategic enterprise opportunities across North American retail accounts, guiding stakeholders from qualification and discovery through solution evaluation, demonstrations, and commercial proposal development.
• Led consultative discovery with retail, merchandising, and supply-chain stakeholders to understand operational priorities and translate them into relevant shelf, assortment, inventory-planning, and replenishment use cases.
• Served as a primary customer-facing contact during evaluations, coordinating internal product and solution experts to keep requirements, expectations, demonstrations, and next steps aligned.
• Built relationships across complex buying committees and adapted business-value discussions to supply chain, merchandising, finance, IT/data, store operations, and executive stakeholders.
• Developed executive-ready narratives connecting retail-planning and inventory challenges to measurable operational and commercial outcomes.
• Maintained disciplined follow-up across active opportunities, coordinating stakeholder communication, proposal progression, and internal alignment.

Demand Generation & Business Development Manager at Slimstock (2024-11 – 2026-05)

• Led strategic business development across the supply-chain and inventory-optimization market, building qualified enterprise opportunities through targeted account research and consultative outreach.
• Identified business and financial pain points related to working capital, stockouts, excess inventory, service levels, S&OP, and demand planning, translating them into relevant value conversations.
• Nurtured relationships with senior stakeholders throughout early and mid-stage sales cycles, maintaining continuity through structured follow-up and account-level engagement.
• Mapped enterprise account hierarchies and buying committees to support multi-stakeholder engagement and more relevant commercial strategies.
• Developed tailored business cases and discovery narratives to help prospects connect supply-chain challenges with measurable business outcomes and build internal alignment.
• Partnered closely with Account Executives and marketing teams on opportunity progression, campaign alignment, events, webinars, market feedback, and early technical/implementation objections.

Sales Development Representative at Mojix Inc. (2023-11 – 2024-11)

• Researched target companies, account structures, and senior decision-makers to identify and develop qualified enterprise opportunities.
• Generated opportunities through cold calling, email, social selling, and tailored outreach based on each prospect's business needs and pain points.
• Built rapport and nurtured prospect relationships through the early sales cycle, maintaining timely follow-up and accurate CRM records.
• Analyzed lead and engagement data to improve targeting, conversion, and outreach effectiveness.
• Worked cross-functionally with sales and marketing to align prospecting with campaigns, messaging, and market priorities.
• Developed strong knowledge of company solutions and competitive positioning to communicate value clearly to prospective customers.

Regional Head of Office - Home Division (La Paz, Oruro & Cobija) at AIDISA Bolivia S.A. (2022-01 – 2023-10)

• Owned regional commercial execution and retailer relationships across multiple brands, coordinating sales, marketing, inventory, and trade-marketing priorities.
• Delivered sales growth through July 2023 of 44% for Brinox, 35% for Termolar, and 40% for BIC.
• Proposed and implemented customer and channel incentives that contributed to a 30% increase in customer retention.
• Negotiated directly with retailers and strategic partners to strengthen brand presence, identify growth opportunities, and maintain long-term commercial relationships.
• Directed retail S&OP activities and monitored inventory, supplier expenses, budgets, and divisional KPIs to support stronger commercial decisions.
• Developed three continuous-improvement processes that streamlined division operations and saved the company USD 5,000 through effective stock monitoring.
• Coordinated 12 trade-marketing initiatives across channels that contributed to a 60% sales increase.

Regional Head of Office - Beverages Division (La Paz, Oruro & Cobija) at AIDISA Bolivia S.A. (2018-04 – 2022-01)

• Led regional commercial and trade-marketing execution, including supplier brand plans, portfolio growth initiatives, sales-process monitoring, and retailer engagement.
• Managed supplier and brand budgets, inventory monitoring, promotional materials, product bundles, and market execution across the region.
• Maintained strong communication with strategic partners and conducted regular market visits to identify customer, channel, and portfolio opportunities.
• Tracked key divisional KPIs and coordinated cross-functional actions to improve commercial execution.
• Identified competitive brands and evaluated opportunities for potential portfolio expansion.

Sales Executive at Coderoad - Mojix Inc. (2016-06 – 2018-03)

• Qualified prospects, developed leads, and served as an initial point of contact throughout the first stages of the sales process.
• Prepared product and service proposals and supported customer-facing sales conversations.
• Managed lead databases, sales-related marketing activities, and marketing-automation initiatives.
• Planned and executed events supporting commercial and business-development objectives.

Marketing Executive at Exxis Bolivia (2015-07 – 2016-05)

• Generated and managed sales leads and acted as a first-response contact for prospective customers.
• Introduced prospects to SAP solutions, qualified opportunities, and coordinated sales calendars and product demonstrations.
• Supported marketing events, solution communications, and administrative and operational activities.

Accounts Assistant at Agencia de Publicidad Vintage (2014-07 – 2014-08)

Supported marketing activities, promotional campaigns, focus groups, and client image-renewal initiatives.

Marketing Department at Tigo Telecomunicaciones (2010-07 – 2010-08)

Supported BTL activation and product-promotion activities.

College Studies in Business Administration and Marketing – Universidad Privada Boliviana (2014)

Primary & Secondary Education – Horizontes School

Primary & Secondary Education – Tenakill Middle School

Primary & Secondary Education – Hillside Elementary School