Gennadi Khalin

Creative and Brand Director with 25+ years of international experience in brand development, gaming, entertainment, animation, and digital media. Specialized in building high-performing creative teams, developing strong brand identities, and delivering visually impactful products and campaigns aligned with business objectives.

Brand Development Creative Director at Brain Rocket (2024-01 – Present)

Lead brand development and creative strategy, ensuring consistent visual identity and communication across products and marketing channels.

• Increased brand recognition by 50% through successful rebranding initiatives.
• Developed 24 casino brands across digital gaming and entertainment platforms.
• Produced and directed the development of 18 slot games for Ela Games.
• Developed brand guidelines and creative assets for digital and marketing campaigns.
• Improved customer engagement through targeted social media and interactive content strategies.

Senior Art Director at Slotomania (2016-01 – Present)

Built and managed multiple high-performing art teams producing up to 48 game titles annually.

• Increased profitability by 40% through workflow optimization.
• Reduced art and animation production costs by 40%.
• Managed and mentored 30+ artists and creative specialists.
• Developed over 200 original game art concepts and visual styles.

Art Manager at KONAMI (2014-01 – 2016-12)

Managed creative production, art development, and cross-department collaboration for gaming products.

• Increased annual art package delivery from 6 to 10 projects.
• Improved production efficiency through optimized approval systems and file management processes.

Art Director at Aristocrat Technologies (2007-01 – 2013-12)

Directed visual development, animation, packaging, and branding for major gaming products.

• JAWS™ Bounty Hunter
• JAWS™ Moonlight Bounty
• Stunt Man Sam
• Kentucky Derby
• Beat the Bandits

Animation Director at Flying Bark Productions (1996-01 – 2006-12)

Led storyboard production, animation direction, visual development, and outsourcing pipelines for international animated TV productions.

• Tabaluga
• Flipper and Lopaka
• Old Tom
• Dive Olly Dive!

Art Director at Render Communication (1992-01 – 1995-12)

Led concept design, visual storytelling, and creative direction for advertising and animation projects.