Kirill Kharun

Affiliate marketing leader with 7+ years in iGaming across affiliate growth and SEO. Experienced in building and scaling affiliate programs from 0→1, recruiting and retaining top-tier partners in Tier 1–2 markets, and structuring high-performance commercial models (RevShare / CPA / Hybrid / tiered deals). Data-driven operator with strong cross-functional leadership across Marketing, Product, Compliance, Finance, and Analytics—optimizing acquisition using FTDs, CR, ROI, NGR, LTV, and traffic-quality controls (fraud/bonus abuse/responsible gaming).

Senior Affiliate Manager (Casino) at Confidential iGaming Operator (NDA) (2024-08 – 2025-08)

Defined and executed the casino affiliate strategy, aligning channel goals with broader marketing and revenue targets. Recruited, onboarded, and activated high-value affiliates and networks with proven traffic in Tier 1–2 markets; built partner pipeline and onboarding playbooks. Designed and negotiated RevShare/CPA/Hybrid and tiered incentive models to balance growth and acquisition efficiency.

Built KPI framework and reporting cadence using FTDs, conversion rate, ROI, NGR, LTV, churn, and traffic-quality indicators. Partnered with Marketing/Product to align promotions with launches and campaigns; supported localization via offers and landing pages. Managed traffic quality & compliance: monitored fraud/bonus abuse, enforced affiliate policies/brand standards, and supported responsible gaming requirements.

Operated tracking and attribution across Income Access / NetRefer / Cellxpert / MyAffiliates; ensured accurate tracking, timely communications, and partner payments.

• Defined and executed the casino affiliate strategy, aligning channel goals with broader marketing and revenue targets.
• Recruited, onboarded, and activated high-value affiliates and networks with proven traffic in Tier 1–2 markets; built partner pipeline and onboarding playbooks.
• Designed and negotiated RevShare/CPA/Hybrid and tiered incentive models to balance growth and acquisition efficiency.
• Built KPI framework and reporting cadence using FTDs, conversion rate, ROI, NGR, LTV, churn, and traffic-quality indicators.
• Partnered with Marketing/Product to align promotions with launches and campaigns; supported localization via offers and landing pages.
• Managed traffic quality & compliance: monitored fraud/bonus abuse, enforced affiliate policies/brand standards, and supported responsible gaming requirements.
• Operated tracking and attribution across Income Access / NetRefer / Cellxpert / MyAffiliates; ensured accurate tracking, timely communications, and partner payments.
• Mentored junior team members (onboarding, performance reviews, best-practice playbooks).
• Represented the brand at iGB Affiliate, SIGMA, and ICE to source and negotiate strategic partnerships.

Senior Affiliate Manager at Condor Affiliates (2024-05 – 2024-07)

Strengthened top-partner relationships through consistent communication and hands-on support to improve retention and partner engagement. Improved results by optimizing campaigns using performance insights and iterative testing. Expanded network coverage by sourcing and recruiting high-quality affiliates.

• Strengthened top-partner relationships through consistent communication and hands-on support to improve retention and partner engagement.
• Improved results by optimizing campaigns using performance insights and iterative testing.
• Expanded network coverage by sourcing and recruiting high-quality affiliates.

Senior Affiliate Manager at Confidential iGaming Project (NDA) (2022-07 – 2024-05)

Created and implemented an affiliate strategy from scratch: partner acquisition approach, operating cadence, KPIs, and execution roadmap. Owned day-to-day affiliate platform operations (Income Access) and ensured tracking integrity. Coordinated strategic direction with stakeholders on best practices, lead prioritization, operational SLAs, and account optimization. Monitored market trends and competitor activity to generate actionable insights and maintain channel competitiveness.

• Created and implemented an affiliate strategy from scratch: partner acquisition approach, operating cadence, KPIs, and execution roadmap.
• Owned day-to-day affiliate platform operations (Income Access) and ensured tracking integrity.
• Coordinated strategic direction with stakeholders on best practices, lead prioritization, operational SLAs, and account optimization.
• Monitored market trends and competitor activity to generate actionable insights and maintain channel competitiveness.

Affiliate Manager at True Partners (2021-06 – 2022-06)

Led affiliate acquisition and partner management; maintained daily program operations and partner communications. Coordinated with design/content teams to create promo assets (banners, copy briefs, landing page updates, newsletters). Ensured policy compliance and tracking accuracy; reviewed transactions for fraud risk and anomalous activity. Gathered affiliate requirements and translated into specs for developers/UX; tested SoftSwiss affiliate system and related product flows.

• Led affiliate acquisition and partner management; maintained daily program operations and partner communications.
• Coordinated with design/content teams to create promo assets (banners, copy briefs, landing page updates, newsletters).
• Ensured policy compliance and tracking accuracy; reviewed transactions for fraud risk and anomalous activity.
• Gathered affiliate requirements and translated into specs for developers/UX; tested SoftSwiss affiliate system and related product flows.

Affiliate Manager / SEO Specialist at OOO Geroy (2019-11 – 2021-05)

Managed partner program communication, directories, promotional activities, and competitive research. Delivered SEO strategy and technical audits for DACH markets (Germany/Austria/Switzerland), including budget/result forecasting.

• Managed partner program communication, directories, promotional activities, and competitive research.
• Delivered SEO strategy and technical audits for DACH markets (Germany/Austria/Switzerland), including budget/result forecasting.

Affiliate Manager at EvoPlay (2018-10 – 2019-10)

Managed affiliate accounts and optimized performance; supported commercial models (CPA, CPL, RevShare, eCPM/CPC). Coordinated tracking and creative needs with developers and designers.

• Managed affiliate accounts and optimized performance; supported commercial models (CPA, CPL, RevShare, eCPM/CPC).
• Coordinated tracking and creative needs with developers and designers.

SEO Specialist at EvoPlay (2017-01 – 2018-10)

Built and executed SEO strategies across UK/DE/PL; performed keyword/competitor analysis, technical audits, content optimization, and link-building strategy.

• Built and executed SEO strategies across UK/DE/PL; performed keyword/competitor analysis, technical audits, content optimization, and link-building strategy.

SEO Specialist / Link Building at Various (2015-01 – 2017-12)

Junior SEO / Link Building roles focused on competitor analysis, outreach, and scalable link-building processes.

• Junior SEO / Link Building roles focused on competitor analysis, outreach, and scalable link-building processes.

B.A. in Marketing – National Aviation University (2012-01)