Đan Thùy

Visual Merchandising & Design professional with 10 years of experience across beauty and retail environments. Experienced in leading retail campaigns, store development, and cross-functional project execution to deliver impactful customer experiences and commercial results.

VISUAL MERCHANDISING & DESIGN ASSISTANT MANAGER - GUARDIAN VIETNAM - Ho Chi Minh City

(2025-01)

• Lead commercial design, visual merchandising direction and in-store communication across a nationwide retail network, ensuring brand consistency and customer experience.
• Drive creative design for campaigns, store decorations, POSM, and shopper engagement initiatives aligned with marketing and commercial objectives.
• Partner with Marketing, Trade Marketing, Commercial, and Operations teams to deliver effective execution across multiple store formats.
• Lead the VM & Design team and manage external creative and production partners, overseeing budgets, timelines, and execution quality across multiple stores.

VISUAL MERCHANDISING & DESIGN ASSISTANT MANAGER - GUARDIAN VIETNAM

(2025-01)

• Network Operations: Directed monthly POSM design, production, and rollout for 130+ stores nationwide with on-time deployment.
• Retail Expansion: Orchestrated layout adaptation and visual setup for 65 new concepts (NSO & Renovation).
• Commercial Impact: Spearheaded the "Hôi Cảm Membership" and "Men's Zone" initiatives, delivering POSM solutions that contributed to 9-25% sales growth.
• Project Excellence: Awarded "Best Project of the Year" for leading the "Blind Box" Campaign, successfully selling 10,000 boxes within 2 weeks.

DESIGN TEAM LEADER - GS25 VIETNAM

(2024-01 - 2025-12)

• Led visual communication and retail design initiatives across nationwide marketing campaigns, store environments, and new store concepts.
• Collaborated with Marketing, Trade Marketing, and Brand teams to develop POSM, packaging, and in-store communication materials aligned with business objectives.
• Established and maintained brand guidelines and visual standards to ensure consistency across all customer touchpoints.
• Managed end-to-end creative project delivery while leading a team of Senior Designers to ensure high-quality and timely execution.

DESIGN TEAM LEADER - GS25 VIETNAM

(2024-01 - 2025-12)

• Network Scale Operations: Managed and delivered marketing POSM solutions for a nationwide network of over 300 stores.
• Iconic Concept Stores: Led the visual design and execution for high-profile concept stores, including the iconic GS25 Ho Con Rua location and the milestone 300th Store.
• Workflow Optimization: Streamlined cross-functional collaboration and vendor management, significantly reducing production lead times for fast-paced convenience store (C-store) campaigns.

VISUAL MERCHANDISING & GRAPHIC DESIGNER - SHISEIDO VIETNAM

(2020-01 - 2023-12)

• Directed graphic design, visual merchandising, retail display layouts, and localized POSM development for premium product launches across key trade channels, including Department Stores, Hypermarkets, and major Health & Beauty chains (Watsons, Guardian, Hasaki).
• Collaborated with cross-functional teams (Marketing, Sales, Trade Marketing, Digital) to deliver integrated offline-to-online (O2O) visual communication.
• Managed production vendors from initial artwork development through to final installation, ensuring premium quality and strict compliance with global brand guidelines.

VISUAL MERCHANDISING & GRAPHIC DESIGNER - SHISEIDO VIETNAM

(2020-01 - 2023-12)

• Campaign Success: Contributed to the successful launch of multi-channel campaigns; awarded the "Best Team Award 2021" for the Anessa campaign on cross-functional alignment and execution excellence.
• Vendor Efficiency: Built a strict quality-assurance checklist for premium acrylic and joinery production partners, reducing material defects during installation.
• Internal Recognition: Received the "Effective Communication & Influencing" Certificate (2022) for outstanding capability in aligning internal sales teams and external mall operators.

GRAPHIC DESIGNER & UI DESIGNER - LOTTE.VN

(2018-01 - 2020-12)

• Developed key visuals, landing pages, banners, and digital assets for leading consumer brands across multiple categories.
• Collaborated with cross-functional teams to support e-commerce campaigns, sales activities, and customer engagement initiatives.
• Managed visual content and design assets to ensure brand consistency and effective online communication.

GRAPHIC DESIGNER - TANGRAM IN-HOUSE SOLUTIONS OF UNILEVER VIETNAM

(2017-01 - 2018-12)

• Developed POSM, marketing materials, and shopper communication assets for leading FMCG brands including Sunsilk, Closeup, Vaseline, and Pond's.
• Collaborated closely with Brand and Marketing teams to support integrated campaigns and production execution.
• Delivered creative solutions across digital and print channels while maintaining brand consistency.

GRAPHIC DESIGNER - MK CREATIVE GROUP

(2016-01 - 2017-12)

• Developed branding, POSM, event materials, and marketing communication assets for a diverse portfolio of clients.
• Collaborated with internal teams and production partners to deliver creative projects from concept development to final execution.

Bachelor of Graphic Design - Graphic Design - Ho Chi Minh City University of Architecture (2012-01 - 2016-12)