Hung Le Agentic AI

15+ years of hands-on Digital Marketing experience — specialized in transforming marketing into a self-sustaining growth engine powered by Agentic AI & Automation, independent of headcount scale.

• Helped businesses cut marketing operating costs by 30–50% and accelerate campaign deployment by 2–3x through automated workflows (Make.com, n8n, AI Agents) covering Content – SEO – Video – Reporting.

• Optimized performance campaigns to achieve an average ROAS of 3.5x–4.5x, outperforming the Vietnamese retail/real estate benchmark (2.2x–3.3x).

• Improved landing page conversion rate from 1.8% to 3.5%, above the industry average (2.35%) through systematic CRO.

• A rare hybrid profile: a 12-year marketing practitioner who is also an AI systems builder, fluent in Generative AI, RAG, AI Agents, and enterprise-grade workflow automation.

  "I don't just run ads — I build systems. I don't just use AI — I turn AI into process. Marketing keeps performing even with a lean team."

Strategic Responsibilities:

• Built and executed multi-channel Digital Marketing strategies (Facebook Ads, Google Ads, TikTok Ads, YouTube, Native Ads) directly aligned with revenue growth targets and business KPIs.

• Managed large-budget Performance Marketing, optimizing LTV – ROI – ROAS across product lines, achieving average CTR of 2.5–3% on Search and 1.2–1.5% on Display — above industry benchmark.

• Designed growth funnels: Lead → Conversion → LTV → Retention; collaborated closely with Sales & CRM teams to improve lead quality and close rates.

• Led and coached marketing teams, ensuring process discipline and a data-driven mindset across the organization.

Key Achievements:

• Increased qualified lead volume for Real Estate/Supplement projects by 35–40%, while reducing CPA/Cost per Lead by 25–30% within 3–4 months of optimization.

• Built a stable, long-term marketing system that drove 25–30% YoY digital revenue growth and improved funnel conversion rate from 1.8% to 3.5%.

• Reduced manual workload in the marketing team by 30–50% through automation systems, enabling a leaner team (1–2 fewer headcount) while sustaining 25–30% YoY revenue growth.

• Delivered an average ROAS of 3.5x–4.5x on core performance campaigns, exceeding the Vietnamese retail/real estate benchmark.