Balprit Singh

Digital Transformation & Marketing Leader with 12+ years of experience delivering ~$350K+ annual savings, ~60% engagement uplift, and measurable CX outcomes. I specialize in embedding experimentation frameworks, enablement programs, and AI-driven growth strategies. I orchestrate COEs and customer lifecycle strategies from acquisition to retention, bridging MarTech architecture with C-suite growth objectives.

Pioneered

Agentic AI orchestration to embed AI agents into CX growth strategies, streamlining workflows and accelerating decision-making across US, UK & APAC markets.

Manager (STUDIO+) at EY GDS (2021-10 – Present)

• Directed omnichannel lifecycle programs for FMCG/E-Commerce clients, scaling delivery throughput from ~30 to ~100 requests per week and reducing campaign turnaround time by 60% across multiple regions.
• Built a Marketing Operations COE to standardize workflows, embed QA/compliance gates, and unify fragmented regional operations, cutting manual effort by ~45% across global delivery pods and teams.
• Industrialized delivery by shifting from "project mode" to always-on experimentation and optimization.
• Designed global playbooks and reusable templates (75+ SOPs) ensuring consistent CX delivery across regions.
• Consolidated MarTech stacks into a unified automation ecosystem, building personalized journeys (onboarding, renewals, cart recovery, inactive re-engagement) that drove up to 60% uplift in engagement.
• Embedded analytics as a COE "product" by implementing Power BI dashboards and automated reporting, saving 5,000+ hours and enabling continuous optimization across e-commerce funnels.
• Oversaw a portfolio of 20+ concurrent experimentation roadmaps, prioritizing by business value and embedding AI agents for hypothesis generation and test execution across multiple product streams.
• Defined CX tooling landscape for FMCG clients, embedding experimentation culture across product squads.
• Delivered measurable outcomes: $240K media budget savings, $350K/year operating model savings, 34% CPA reduction, 30% conversion uplift, and 77% CPL reduction across various stages of funnel.
• Served as Lead Agile Coach across US, UK, and APAC regions, training and coaching teams to embed experimentation practices, improving velocity by 30% and sustaining delivery consistently.
• Designed and owned partner enablement frameworks and onboarding models, securing multi-market contracts and raising experimentation capability across delivery pods and external stakeholder ecosystems.
• Improved digital journey adoption and customer satisfaction (CSAT +18%) through structured experimentation and personalization, embedding continuous optimization into customer lifecycle programs.

Team Lead at Whitehat Jr (2020-07 – 2021-10)

• Led performance marketing and lifecycle initiatives for B2C EdTech funnels to drive scalable acquisition.
• Combined email, paid social, and referral programs to boost lead conversions by ~20% annually.
• Accelerated nurturing by ~22% with automated onboarding journeys and targeted nurture streams.
• Enabled high-intent targeted campaigns across acquisition and retention stages via deep-funnel analytics.
• Built customer journeys using marketing automation and segmentation to improve funnel velocity.
• Managed MarTech integrations to ensure seamless data flow between CRM and performance platforms.
• Streamlined sale operations with automated workflows and templates, reducing manual effort by ~40%.
• Unified marketing, sales, and product teams onto a single view of priorities and quarterly KPIs.

Manager at ESCON Elevators (2019-04 – 2020-07)

• Led market research identifying trends to develop two new product lines for high-growth segments.
• Used sales data and customer feedback to optimize strategies, resulting in ~22% market share increase.
• Created product roadmaps for successful elevator solutions, increasing customer satisfaction scores by ~25%.
• Translated market insights into technical specifications, reducing product development cycle time by ~30%.
• Managed a diverse product portfolio expanding market coverage by ~20% and driving customer acquisition.
• Orchestrated feature prioritization and GTM strategies to align development, reducing launch time by ~10%.

SR Manager at Thyssenkrupp (2017-04 – 2019-03)

• Led integrated brand-building for luxury elevators, improving visibility by ~45% through targeted ABM.
• Delivered ~30% uplift in qualified leads via high-value campaigns and precision account-based targeting.
• Streamlined quoting with CPQ frameworks, ensuring pricing accuracy for customized elevator solutions.
• Introduced performance tracking and lead scoring, contributing to a ~30% increase in marketing ROI.
• Deployed multi-touch attribution models to analyze channel performance, optimizing spend and increasing marketing ROI by ~30%.

Business Development at IFA (2015-02 – 2017-03)

Executive at Helen O' Grady (2014-07 – 2015-02)

Master of Business Administration in Business Administration – James Cook University, Australia (2013)

Bachelor in Business Administration in Business Administration – WBUT (2012)