Chi Lê

I am Lê Minh Kim Chi, a Digital Marketing graduate from RMIT University Vietnam with 1.5 years of experience in Content Marketing, Influencer Marketing, and Brand Communications. I am passionate about connecting consumer insights with creative marketing solutions that drive meaningful business impact.

Brand Marketing Intern at Cake by VPBank (2025-11 – Present)

• Developed and executed multi-platform content strategies (social posts, videos, motion, carousel, single posts) for key products: Cash Loan, Term Deposit, Credit Card, and AI Transfer.
• Supported campaign planning through market research and user behaviour analysis across TikTok, Facebook, and Instagram.
• Coordinated execution of major campaigns (New Year, 5th Birthday Anniversary, Cake Signature 2in1 Launch).
• Managed social seeding and KOL/KOC collaborations to amplify reach and engagement.
• Generated +431K visits (+50.2K increase) and 14K interactions (+138.6%) within 6 months.
• Contributed to campaigns reaching up to 2.9M users and 1K+ interactions/post.
• Expanded organic discussions and reach through effective influencer seeding strategies

Account Intern at Novaon Digital (2025-06 – 2025-08)

• Supported the execution of integrated marketing campaigns by coordinating with clients and internal teams.
• Prepared quotations, contracts and proposals based on client requirements.
• Assisted in pitching and project management to ensure timely delivery.
• Contributed to the execution of 8–10 integrated marketing campaigns across various industries.
• Supported projects for clients including Subaru, KIDO Group, Nam A Bank, MSB and Nespresso.

Marketing Social Media & Influencer Intern at Klook Vietnam (2024-12 – 2025-06)

• Collaborated on filming and visual production with the creative team.
• Produced short-form content across TikTok, Facebook and Instagram.
• Recruited and managed 50+ KOL/KOCs monthly for influencer campaigns.
• Developed CRM content to enhance user engagement and retention.
• Increase TikTok short-form videos, Facebook/ Instagram reels to 300k-700k views with 200K engagements (Likes/Comments/Shares).
• Expand social followers by 2,250 followers on TikTok in 6 months.

Bachelor of Digital Marketing in Digital Marketing – RMIT University (2023 – 2026)

Bachelor of Entrepreneurship in Entrepreneurship – RMIT University (2023 – 2026)