Chi Đỗ

Integrated Marketing professional with 4+ years of experience, bridging Agency strategic agility and

Client-side execution.

Experienced in managing multi-channel IMC campaigns with a strong focus on driving brand growth through data-driven communication and seamless cross-functional execution.

Marketing Planner at 315 MEDICAL (2025-10 – Present)

• Promotion Planning: Led full-cycle promotional campaigns for two brands (Obstetrics & Gynecology 315 and Eye Care 315) across two distinct segments simultaneously. Coordinated with stakeholders (IT, operations, purchasing...) to execute and monitor, aiming to drive sales growth and optimize stock turnover.
• Event planning & Coordination: Developed and executed integrated communication plans across Creative assets, Online and Offline channels. Successfully led customer engagement activations (ranging from 300 to 22,000+ participants) to ensure seamless execution and brand strategy.
• Brand Management: Maintained brand voice and visual identity and tracked performance metrics across online and offline channels to ensure consistent brand identity and customer experience.
• Co-branding Partnership: Coordinated co-branding and partnership campaigns from planning to execution.
• Market Research & Analysis: Conducted quantitative and qualitative market research to deeply understand consumer insights, market trends, competitive advantages, and communication opportunities across FMCG, beauty, women's fashion, technology, nutrition, and other sectors.
• Communication Direction: Developed directions and collaborated with cross-functional teams to design data-driven communication strategies aligned with market insights.
• Optimize Campaigns: Monitored market trends and campaign performance to optimize execution and supported periodic sales and communication analysis to propose optimized solutions.

Strategic Planner at CHUO SENKO AGENCY (2024-01 – 2025-03)

• Market Research & Analysis: Conducted multi-sector market research across aviation, hospitality, F&B, and other industries to support brand strategy, communication planning, and promotional initiatives.
• Brand and communication planning: Led a full-cycle of developing brand communication concepts and detailed campaign plans aligned with brand positioning and customer touchpoints.
• Integrated Campaign Execution: Coordinated ATL/BTL execution with internal teams and partners, ensuring strategic consistency across communication activities while monitoring campaign/ digital performance and optimization opportunities.

Strategic Planner at WISDOM AGENCY (2021-12 – 2023-12)

• Market Research & Analysis: Conducted multi-sector market research across aviation, hospitality, F&B, and other industries to support brand strategy, communication planning, and promotional initiatives.
• Brand and communication planning: Led a full-cycle of developing brand communication concepts and detailed campaign plans aligned with brand positioning and customer touchpoints.
• Integrated Campaign Execution: Coordinated ATL/BTL execution with internal teams and partners, ensuring strategic consistency across communication activities while monitoring campaign/ digital performance and optimization opportunities.

Marketing – Van Lang University (2018 – 2022)