Dennis Tan

Positive-minded, result-oriented and dedicated with decades of direct and channel Sales experience (GTM) and proven success in driving sales growth and market share across APAC/AMEA/EMEA/OCEANIA regions. Expertise in team leadership and customer relationship & Key Account management, always delivering results in profit maximization and operation efficiency under all circumstances.

Personal Motto: Customers are my Keys & Teamwork is my Tool to Success!

Assistant General Manager (Regional GAM) at ROHM Semiconductor Singapore PTE LTD. (1995-02 – 2026-03)

An Integrated Devices Manufacturer with Frontend & Backend Production Factories in Japan, China, Korea, Philippines, Thailand, Malaysia. Progressed through various roles within the company from Sales Representative, culminating in a promotion to Assistant General Manager.

• Spearheading entire Japanese Sales team in Singapore and India Sales offices (Area/Territory Sales MGRs/Regional Sales MGRs/FAEs/Inside Sales/Customer Services) to achieving Sales 3 main Missions: Sales Up / Profit Up / Market Share Up
• Main responsible regions: Singapore/Malaysia/Indonesia/Vietnam/India
• Other exploring regions: ANZ/Middle East (Egypt)/EU(GAM) & US(GAM)
• Report to MD/HQ GM on Monthly/Quarterly/Yearly Sales revenue achievement and estimation, P&L management, AR situations, inventory situation, market situation and new Design-Win/Share Up opportunities
• Prepare and set Yearly challenging Sales targets based on customers updated Monthly Forecast plan and market information to ensure factory capacity is planned sufficiently and to avoid excess capacity wastage
• Update & report monthly forecast timely to HQ planning based on customer latest situation and issue urgent forecast to factory in the event of big fluctuation of customer production or demand
• Service and expand existing customers/accounts and ensure customers satisfaction is met in terms of QCDSE and thereby increase market share opportunities
• Contact & escalate to Overseas Factories (Partners)/Forwarders/Logistics to ensure PO delivery fulfillment to customers as committed
• Analyze main customers TAM/SAM/SOM and make strategic promotion plans to increase sales and share
• Explore uncultivated markets (GTM) and identify new customers in responsible regions directly or working with distributors
• Enhance design-win opportunities by promoting directly to customers' R&D, ODMs/OEMs/EMS/CM and with distributors on potential customers via technical meetings/exhibition from conceptual design stage to MP stage
• Identify profitable new demand/product in customers/markets and work closely with HQ designers to develop suitable products for DWIN(NPI)
• Leading as Regional Global Account Manager for Key Global Accounts (Dyson, Jabil, HP, Rockwell, Toshiba TEC, Panasonic, Yokogawa, ASTI) to manage and increase Global Assigned Accounts as main focused responsibility & highest escalation Point for all global issues
• Ensure no bad debts and timely payments from customers through regular checking of customers' financial health and negotiating reasonable payment terms
• Ensure suitable cost down or correct price quoted for customers based on competitor information to keep/gain market share
• Developed strategic plans to enhance product quality, delivery support and customers satisfaction across multiple departments (Matrixed Organization)
• Established training and OJT activities to hire, train, mentor and motivate subordinates or new sales to improve their sales skills and behavior
• Manage financial aspects of the business, including budgeting, forecasting, resource allocation and cost control for optimal profitability

Diploma in Electronics Engineering – Singapore Polytechnic

MBA in Global Business – PSB Academy, Coventry University (2027-07)