Associate Product Marketing Manager at MeKo Trading & Service co Ltd (2024-07 – 2026-03)
ICT industry
- Managed products portfolio and segmentation strategy to improve product market fit in Vietnam
- Optimized product roadmap and lifecycle, reducing aging inventory
- Led end-to-end product launches, including market research, positioning, pricing, and go-to-market execution
- Owned SKU-level P&L, ensuring profitability through pricing strategy and cost optimization
- Collaborated with sales team for goods planning by month, monitoring with log team and business partners to make sure goods follow the timeline
- Conducted market and competitor analysis to identify growth opportunities, customer insights, and portfolio gaps
- Translated insights into actionable strategies for product and commercial teams
- Delivered 200–300% YoY revenue growth for two strategic brands through portfolio optimization and GTM strategy
- Improved inventory efficiency while managing a declining brand, limiting revenue drop to -20%
Sr. Market Intelligence Specialist at Yes4all LLC (2023-08 – 2024-07)
Sporting goods industry
- Analyzed market trends, customer needs, and competitive landscape to identify new product opportunities
- Evaluated product feasibility, aligning concepts with business strategy and financial targets
- Coordinated with Sourcing & product development to suggest product features and also align about product FOB, MOQ, to reach financial KPIs, manage timeline develop product, & working with sales team to align about RRP, ESV, Sale channels, MKT budget
- Managed product roadmap and financial performance (Revenue, GMV, Contribution Margin, BEP) across multiple projects
- Monitored and optimized product performance post-launch
- Generated 80+ product ideas, with approximately 70% successfully launched into market
Marketing Analyst at Tara JSC (BlueStone VietNam) (2020-09 – 2023-05)
SDA industry. Market research, Digital, and CRM
- Acted as a PIC for market research
- Conducted quantitative research: Brand health check, launching new product research (almost in-house)
- Conducted qualitative research: FGDs, Testing TVCs, Social listening
- Suggested tools for market research & database
- Found customer insights suggesting for product division, sales & GTM plan, marketing
- Supported Marketing Director in gathering & analyzing macro (PESTEL) & micro (sales, consumer, competitors, retailers, suppliers) data
- Monitored and optimized performance marketing campaigns (eCommerce & media)
- Developed processes for paid media and affiliate marketing
- Supported implementation of Customer Data Platform (CDP) and omni-channel initiatives
- Coordinated with vendors and internal teams to deliver CRM solutions
- Supported implementation Oracle ERP for MKT department
- Supported MKT Manager in calculating indicators for Annual operating plan (Top-down Business to MKT objective/Popular Brand Index)
Product Marketing Collaborator at Tara JSC (BlueStone VietNam) (2020-09 – 2020-11)
- Product benchmarking
- WOS, BOM & Annual operating plan report/ ATL & BTL Campaign report
- Supported APM in managing goods between north & south market
Internship/ Product marketing executive at Synnex FPT Distribution Co., Ltd. (2019-09 – 2020-03)
- Managed partners relationship (software brands such as: Microsoft, Veritas, Arcserve)
- Supported promotion & marketing funding and sales performance tracking
- Conducted market research for new product opportunities (Nintendo Switch)
