Senior Content Specialist at AL FA MEGA CORPORATION (2024-04 – 2026-06) • Client: DannyGreen | F&B • In charge of planning, executing, and reporting AWO content on social media and SEO; closely working with the design team and video production team to maintain the total number of posts on social media platforms: Facebook (15 posts/month), LinkedIn (8 posts/month), SEO on website (24 articles/month) • Planning, executing new product launching campaigns (3 months campaigns) • Content structure for the dannygreen.vn website; follow up with Design and IT team to officially publish the new version of the website dannygreen.vn • Responsible for developing POSM content and collaborating with the design team and translation partners to finalize multi-language designs for packaging, brochure, auto vending machine, flyer, hashtag, and company profiles.
- Closely working with digital team for advertising and optimizing performance • Client: Dare Audio | Pro Audio • Develop the marketing plan for Dare Audio to approach the Vietnamese market • Execute social media posts and website articles to build the Dare Audio product portfolio • Responsible for project management, working with the client and internal based on requirements.
- Client: S.ADC | Exported Agricultural Product • Develop the content structure for the sadc.vn landing page and website; follow up with the design team and IT team to finalize both of landing page and website for S.ADC • Responsible for content of packaging and catalog.
- Client: SeaCorp Academies | Education • Responsible for project management, connecting the internal team and SeaCorp Academies to clarify the website brief and finalize the website content structure • Closely work with the design team to finalize the website layout.
Senior Content
Specialist at A2Z GROUP: MULTIMEDIA COMMUNICATIONS (2023-01 – 2024-03) • Client: Rau Má Mix | F&B • Proposed ideas and developed a 3-month TikTok campaign plan to boost brand awareness, including budget allocation and KPI estimation.
- Created advertising strategies and collaborated closely with the Digital Team to manage budget and optimize advertising effectiveness.
- Coordinated with the in-house Production Team and outsourced production houses to ensure high-quality video delivery.
- Analyzed performance, prepared monthly reports, reviewed campaign video quality, gathered customer insights, and proposed solutions for the next 6-month campaign.
- Result: After 3 months, Rau Má Mix's TikTok Business Account achieved - 11.4 million views (238.8% KPI achievement) - 90.6K engagements (103.1% KPI achievement) - 50.1K new followers (100.2% KPI achievement) • Client: Ó SAO RESTAURANT | F&B • Planned the content calendar and executed social media strategies for the Ó Sao Phan Thiết Restaurant Facebook and TikTok pages • Worked closely with the Design Team to visualize social media posts, the Production Team to deliver TikTok videos, and the Digital Team to allocate budgets and optimize Facebook Ads • Result: After just 1 month of opening, the restaurant achieved a revenue of 300 million VND.
- Client: CITIGYM | Fitness, SUNHOUSE | Household, ABA | Home Care • Wrote TikTok video scripts and participated in shooting as a screenwriter.
- Collaborated with the Production Team in the post-production process to deliver videos.
- KOCs: Hào Cha Hào Con | Family • Planned the content calendar for the Hào Cha Hào Con TikTok channel (7 videos per week) • Followed up on content trends and TikTok Branded Missions to write scripts.
- Collaborated with partners such as BTaskee, Umiha, and TOPGIA to finalize video scripts and livestream shopping scripts.
- Analyzed and prepared monthly reports to review video quality, audience insights, and propose solutions for the next month.
- Result: After 5 months (from January 2023 to May 2023), the Hào Cha Hào Con TikTok channel gained 305.6K new followers, reaching 500K followers in total, while maintaining 5% engagement rate and being ranked among the Top Creators on TikTok.
Social
Engagement at BUYMED CO., LTD (THUOCSI.VN) (2021-05 – 2022-12) • Facebook Page Management "Hộp Tác Bán Hàng Cùng Thuocsi.vn":
- Plan yearly and monthly content calendars based on pillar and angle content.
- Execute content calendars: write captions, brief visual ideas for design team.
- Manage fanpage: schedule posts, reply to comments/messages. Achieved "Very Responsive" badge.
- Analyze and prepare monthly reports to assess post quality and propose improvements.
- Coordinate with Digital Team to boost brand awareness and collect leads.
- Result: Increased Fanbase from 100 likes to over 8,000 likes; average organic reach ~900.
- Email Marketing:
- Plan monthly email content to control volume.
- Write and set up emails (Subject - Preheader - Content) using InOne | Insider.
- Analyze monthly performance, identify causes for Open Rate changes, propose solutions.
- Work with IT team to request automation flows for better efficiency.
- Result: Maintained average Open Rate at 36.9%.
- YouTube:
- Create training video content for sellers.
- Write warehouse process video scripts, participate in shooting, and follow up post-production.
- Landing Page & Article:
- Create content and visuals, set up landing pages (via Ladipage.vn).
- Write and design tutorial articles for sellers (via Helpwise.io).
Junior Social Media Executive at STARSEED ASIA: DIGITAL MARKETING AGENCY (2020-07 – 2021-05) • Client: Big C & GO! Hypermarket | Retail • Create daily Facebook content for AWO and Tet 2021 Campaign for GO! & Big C Hypermarket, notifications, and blogs.
- Moderate feedback from customers on the fanpage.
- Create a macro file to speed up the feedback moderation process.
- Collect and analyze data, and write monthly social reports to propose solutions.
- Administrative tasks for the website and app • Client: Nguyen Kim | Electronics Retailer • Support briefing and executing ideas for the Big Game Campaign and daily posts • Moderate feedback from customers, contributing to raising the Social Customer Feedback score of Nguyen Kim fanpage from 1.9 points to 3.1 points within 1 month.
Marketing
Intern at EF EDUCATION FIRST (2018-11 – 2020-04) • Social Media Management and Event Organization:
- Support the Marketing and Sales Department in organizing events and conducting data analysis.
- Responsible for content creation and design for social media platforms, including Facebook, Instagram, YouTube, and the EF Blog on the website.
- Assist with ad-hoc administrative tasks.
- Key contact in HCMC for Express Yourself – an event showcasing talents in English speaking, singing, and dancing. Manage online marketing channels for Express Yourself 2019 across Facebook page, YouTube channel, and EF Blog: design visuals for articles, create content, and edit photos and video clips.
