Hoa Hà

Marketing & Growth leader with 6+ years of experience driving revenue growth, strategic partnerships, e-commerce, and integrated marketing across technology, media, and logistics. Proven track record of turning business opportunities into scalable growth through data-driven strategies, creative campaigns, and high-impact partnerships.

Marketing Strategy & Growth Lead at Viettel Post - Viettel Group (2024-01 – Present)

• Generated VND 4–10B in monthly revenue through integrated e-commerce strategies across Viettel Post-owned shops, leveraging affiliate programs, KOL/KOC partnerships, and livestream campaigns.
• Led a 6-member marketing team, driving growth strategy, execution, KPI management, and cross-functional collaboration across Marketing, Sales, Product, and Operations.
• Developed and executed growth strategies across TikTok Shop and digital commerce, combining seller acquisition, affiliate, influencer, content, and livestream initiatives to accelerate customer acquisition and revenue growth.
• Built integrated go-to-market strategies across e-commerce, product marketing, brand, PR, digital, and offline channels, translating business objectives into customer acquisition, service adoption, and commercial growth.
• Led product marketing for Viettel Post's logistics & delivery portfolio, developing product positioning, GTM strategies, and integrated campaigns to drive customer acquisition, service adoption, and revenue growth.
• Built strategic partnerships with government authorities, enterprise clients, and ecosystem partners, unlocking VIP/VVIP business opportunities and expanding Viettel Post's logistics & e-commerce ecosystem.
• Led KOL/KOC, influencer, product launch, event, and customer activation programs, optimizing campaigns to strengthen brand visibility, customer engagement, and commercial performance.

Account Manager & Partnership Lead at BHD (2022-07 – 2023-10)

• Developed and monetized strategic partnerships with Celebrities, KOLs, and Influencers, identifying their audience, brand equity, and content assets to create commercial opportunities, sponsorship packages, and scalable partnership models.
• Drove partnership and sponsorship business development for BHD's Digital & Media portfolio, developing tailored sales kits and proposals to acquire strategic clients and maximize the commercial value of media and talent assets.
• Led end-to-end project and partnership management, from concept development and commercial planning to execution, budgeting, resource allocation, and performance optimization, ensuring strong business impact and ROI.
• Built and managed talent partnerships, developing strategies to acquire, retain, and maximize the commercial potential of Celebrities, KOLs, and Influencers across media, content, sponsorship, and digital campaigns.
• Led KOL/KOC booking and performance optimization for affiliate marketing, leveraging audience insights and campaign data to improve ROAS, conversion, and commercial efficiency.
• Collaborated with KOC and E-commerce publisher teams to develop and scale integrated campaigns, connecting talent influence, content, affiliate commerce, and brand partnerships to unlock new revenue opportunities.
• Managed vendors, production partners, and cross-functional stakeholders to deliver complex media and marketing projects on time, within budget, and to quality standards.

Account Manager & Project Lead at Appota: OTA Network Project - Facebook Gaming (2020-07 – 2022-06)

• Led the overall project operations for Facebook Gaming in Vietnam, serving as the key local liaison between the Facebook Gaming Global team, creators, publishers, and internal stakeholders to ensure seamless execution and market growth.
• Managed and developed Facebook Gaming's creator ecosystem, supporting and training content partners while consistently exceeding quarterly targets across revenue, engagement, partner satisfaction, and user acquisition.
• Led partner performance management and data analysis, translating audience and content insights into strategies to optimize watch time, engagement, community growth, and channel performance.
• Led local marketing campaigns and events for Vietnamese creators, coordinating with the Global team to deliver high-impact initiatives and strengthen creator engagement.
• Built strategic partnerships with game publishers and secured sponsorships for gaming events, marketing campaigns, and esports tournaments, unlocking new commercial and brand opportunities.
• Improved creator experience and platform operations by leading the Earnings Override Process, resolving partner issues, and developing workflows to enhance operational efficiency and scalability.

Sales Executive at Shinhan Finance (2019-11 – 2020-06)

• Recruited, trained, and managed sales agents to align team performance with business targets and sales objectives.
• Managed customer contracts and sales pipelines, maintaining and developing a qualified prospect database to support business growth.

International Economics – Academy of Policy and Development (2016 – 2020)