Jason Hua

Strategic & Results-driven Marketing Lead with over 8 years of expertise across integrated marketing communications (IMC), digital performance, and full-funnel customer journey optimization. Proven track record in spearheading high-impact product launches that drive double sales growth while maximizing multi-channel ROI. Adept at leveraging data-driven insights and advanced CRM architectures to achieve a 40% surge in customer re-engagement efficiency.

Aiming to leverage robust strategic vision and team leadership to scale sustainable brand growth and deliver long-term business impact for global enterprises.

SENIOR MARKETING SPECIALIST - BYD AUTO VIETNAM

(2025-04 - 2026-04)

• IMC Strategy: Spearheaded end-to-end launches for flagship models (Sealion 6, Seal 5, M9, ATTO 2), ensuring unified messaging across digital and dealer networks.
• AI Data Analytics: Deployed an automated, AI-driven workflow to track media, analyze sentiment, and detect crisis signals in real-time.
• PR & Social Amplification: Directed high-impact launch events, securing 150+ media coverages and engaging 40+ top-tier journalists per launch.
• Influencer Relations: Built a strategic network of top automotive & lifestyle KOLs/KOCs, amplifying brand advocacy and Share of Voice (SOV).
• Data Optimization: Established robust tracking frameworks to continuously optimize multi-channel media distribution for maximum ROI/ROAS.

BUSINESS OWNER - LYDOMGIACAO

(2023-05 - 2024-12)

• E-commerce Growth: Scaled D2C operations across TikTok, Facebook, and Instagram leveraging advanced paid media and continuous A/B testing.
• Funnel Optimization: Deployed O2O CRM journeys and optimized marketing funnels, maintaining stable ROAS/GMV while boosting conversion rates by 20%.

MARKETING SPECIALIST - MITSUBISHI MOTORS VIETNAM

(2019-07 - 2023-04)

• Digital Efficiency: Managed national digital operations and optimized media buying (CPL, CPM, GMV) to maximize lead generation efficiency.
• CRM & O2O Journeys: Partnered with agencies to deploy an internal CRM ecosystem, leveraging behavioral data to refine O2O journeys and enhance lead quality within 6 months.
• Market Leadership (PDCA): Applied a rigorous PDCA framework to align customer insights with sales, directly contributing to Mitsubishi Xpander becoming the #1 Best-Selling MPV and Triton securing Top 2 market share.
• Community Marketing: Led digital PR and social seeding initiatives to build robust online brand communities, amplifying long-term customer engagement and brand loyalty.

DIGITAL ACCOUNT MANAGER - CLEVER GROUP

(2015-05 - 2019-07)

• Campaign Execution: Directed data-driven paid media campaigns (Google, Facebook, Local Networks) for tier-1 enterprise clients including AEON, Unilever, and Brother Vietnam.
• Creative Performance: Led visual production teams to deliver high-converting video and digital assets aligned with clients' commercial and performance objectives.