Khoi Do Quang

With over 8+ years in the ICT and laptop industry, I have built a career from the ground up—starting from the retail sales person to strategic management roles. My focus is on creating long-term value through strong partnerships with Vietnam's top retailers, including MWG (TopZone), FPT Shop, and CellphoneS, DiDongViet, Digibox... I specialize in bridging the gap between global brand vision and local market execution to drive sustainable growth.

Consumer Master Trainer at MICROSOFT (2024-01 – Present)

• Selected and sponsored by Microsoft for advanced training programs in Thailand and South Korea; first and only trainer sponsored to visit the U.S. for leadership engagement and ecosystem exposure.
• Participated in Quarterly Business Reviews alongside Microsoft and key retail leadership (MWG, FPT, CellphoneS), contributing market insights and field-level performance updates.
• Built strong working relationships with retail training teams and ICT/Laptop category managers at MWG, FPT, CellPhoneS, enabling alignment between training and business strategy.
• Delivered 120+ training sessions impacting over 6,800 retail staff (FY25), directly strengthening product positioning and in-store execution.
• Translated market insights into tailored training strategies aligned with each retailer's business direction to improve sell-out performance and product mix optimization.
• Contributed to strong Microsoft sell-out growth in Vietnam during 2024 - 2025 through structured capability development and retail engagement initiatives.

Area Sales Manager at Apple Project (CPM Vietnam) (2022-01 – 2024-12)

• Monitored and analyzed key KPIs including stock level, sell-out performance, and demo productivity across 20+ stores
• Proposed structured visit plans and corrective actions to improve underperforming locations and maximize sales opportunities.
• Supported all major product launches, ensuring readiness across merchandising, training and customer experience execution.
• Delivered product and ecosystem training (with strong focus on non-iPhone categories) to drive revenue diversification and improve attach rates.
• Developed Apple Champions who achieved consecutive TopZone recognition at MWG (Mr. Trieu – Khanh Hoi, HCMC), reinforcing sustainable performance culture within retail partner network.
• Award: Recognized with the "Best Contribution FY23" award for outstanding dedication to the Apple project.

Apple Product Professional at Apple Project (CPM Vietnam) (2019-01 – 2022-12)

• Served as Apple's brand representative on the retail floor, combining direct consultative sales with in-store training and product knowledge delivery.
• Delivered structured training to store employees on Apple products, sales positioning, and customer experience standards.
• Award: Best Seller FY19

Apple Expert at Mobile World Joint Stock Company (MWG) (2017-01 – 2019-12)

• Supported area-level product knowledge training programs for store employees; consistently ranked as the top performer across the Apple SEED.
• Achieved Top 1 on the Apple program leaderboard — highest-ranked sales and product specialist nationally.
• Provided direct product consultation and maintained Apple display standards to brand specification

– HCM University of Technology