Kim Phụng

Data-driven and proactive professional with 4 years of specialized experience in E-commerce Category Management and Assortment Planning. Proven ability to optimize product performance and drive record-breaking revenue through high-impact livestream campaigns and strong cross-functional collaboration.

Creator Management - AIRO Corp. - Ho Chi Minh City

(2025-12)

• Managed the TAP (TikTok Shop Affiliate Partner) program, providing strategic onboarding and operational support for New Sellers.
• Built and scaled a merchant community of 900+ active members via Zalo to facilitate knowledge sharing and real-time support.

Category Management & Livestream Operations - Wonder Queen Co., Ltd - Citi Alto, Cat Lai, Ho Chi Minh City

(2022-03 - 2025-09)

Livestream Strategy & Operations

• Managed product categories and optimized SKU assortments, consistently exceeding sales targets.
• Scaled livestream revenue from 2B VND (3-hour session) to a record-breaking 36B VND (36-hour series) within one year.
• Spearheaded high-profile 'Supreme Livestream' sessions and TikTok Shop mega-campaigns through cross-functional collaboration with Brand, Ads, and Ops teams.

Bachelor of Hotel and Restaurant Management - Hotel and Restaurant Management - Van Lang University (2015-01 - 2019-12)