Lam Huỳnh

A fresh Marketing graduate with experience in planning and translating consumer insights into actionable ideas. Experienced in cross-functional coordination and supporting execution across marketing projects and materials.

Strategic Planning Collaborator at YEAH1 GROUP (2025-04 – Present)

Developing creative strategies and conducting market research to support brand positioning and social media engagement.

• Developed creative briefs and messaging frameworks that contributed to 10+ client pitch decks, supporting partnerships with brands across various industries.
• Conducted consumer and market research to support the brand's social platform strategy, contributing to clear brand positioning and strong organic engagement, achieving a 2.11% engagement rate (ER) on TikTok.
• Created branded social media content for partners, including Lay's and Pepsi, achieving 8,000+ engagements and 500,000+ earned media.

Account Collaborator at YEAH1 GROUP (2024-11 – 2025-04)

Managing campaign performance, client coordination, and content production for major entertainment accounts and programs.

• Generated campaign performance reports and monitored key metrics to identify optimization opportunities and improve partner campaign effectiveness.
• Coordinated client and vendor execution to manage Vietjet TikTok account by overseeing content review, production shoots, and posting schedules, resulting in 82,000+ new followers, 455,000+ likes, and multiple trending videos within one year.
• Assisted project tracking by managing workflows, timelines, and deliverables between brand and internal teams across major entertainment programs (Chị Đẹp Đạp Gió 2024, Tân Binh Toàn Năng).
• Supported contract management for clients and subcontractors.

Bachelor of Business in Marketing – Western Sydney University (2022 – 2025)