Mẫn T.h

Marketing professional with 5+ years of experience in Brand Marketing, Project Marketing and Trade Marketing across Beauty, Healthcare and Agribusiness industries. Experienced in developing marketing strategies, managing integrated campaigns, leading cross-functional projects, controlling marketing budgets, and building partnerships with retailers, KOLs and healthcare professionals. Strong ability to execute both digital and offline marketing initiatives while collaborating with international clients and stakeholders to drive business growth.

Project Marketing Executive at Asian Agribusiness Consulting (AAC) (2025-01 – Present)

• Managed project marketing budgets of up to VND 200 million, ensuring cost efficiency and on-time delivery.
• Coordinated 40+ collaborations with KOLs, influencers and industry stakeholders across integrated marketing campaigns.
• Executed 10+ retailer activation programs across Vietnam to strengthen brand awareness and consumer engagement.
• Successfully managed integrated marketing projects for Australian agricultural brands entering and expanding in Vietnam.
• Consistently delivered marketing projects on schedule and within budget.
• Develop annual marketing plans, campaign strategies and project timelines.
• Coordinate with international clients, retailers, importers and cross-functional teams throughout project execution.
• Conduct market research, competitor analysis and consumer insight studies to support strategic decision-making.
• Plan and execute retailer activations, sampling campaigns, trade events and business matching programs.
• Manage KOL partnerships and collaborate with media partners to deliver integrated marketing campaigns.
• Develop and oversee POSM production to ensure consistent brand execution across retail channels.
• Organize retailer training programs and merchandising activities.
• Prepare campaign reports and strategic recommendations for international clients.

Marketing Team Leader at AGTV Group (2023-01 – 2025-01)

• Managed monthly marketing budgets of up to VND 200 million while maximizing campaign efficiency.
• Coordinated 40+ collaborations with KOLs, dermatologists and aesthetic doctors to strengthen brand credibility.
• Managed 5+ end-to-end livestream campaigns featuring doctors and KOLs, from planning to performance evaluation.
• Successfully organized product launches, medical workshops and professional events.
• Enhanced brand visibility through trade marketing initiatives and effective POSM execution.
• Lead the marketing team in planning and executing integrated marketing campaigns.
• Develop annual marketing plans and brand communication strategies.
• Manage product launches from planning through execution.
• Build and maintain relationships with KOLs, healthcare professionals and industry experts.
• Plan and oversee livestream campaigns with doctors, MCs, KOLs and production teams.
• Manage external agencies, suppliers and production vendors.
• Plan, develop and manage POSM production, inventory and distribution.
• Collaborate with Sales and Product teams to execute trade marketing initiatives.
• Monitor campaign performance and recommend optimization opportunities.

Bachelor's Degree in English Language - Major in Business English – Hoa Sen University