Mon Banh

Account Executive with agency experience in integrated campaign execution, client management, and cross-functional collaboration. Skilled in coordinating stakeholders, managing project timelines, and delivering campaigns across digital, social media, TVC, and on-ground channels.

Account Executive at BCM Solutions (Digital Marketing Agency) (2026-04 – Present)

• Managed integrated marketing campaigns across Facebook, TikTok, Zalo OA, and Website, ensuring alignment with client objectives and campaign goals.
• Coordinated with internal teams to develop content, creative assets, and campaign deliverables while maintaining quality standards.
• Facilitated client communication, project briefing, and feedback management throughout campaign execution.
• Coordinated digital marketing activities including social seeding, paid media, and lead generation campaigns across multiple platforms.
• Collaborated with external vendors and cross-functional teams to support campaign implementation and operational requirements.
• Managed project timelines, contracts, acceptance documents, and P&L tracking to ensure smooth project delivery.

Account Executive at DDB Group Viet Nam (Creative Agency) (2025-01 – 2026-04)

• Managed end to end execution of integrated marketing campaigns for FMCG & brand clients, ensuring alignment with brand guidelines and objectives
• Coordinated with internal teams (Creative, Media, Production) and external vendors to deliver campaigns on time and within budget
• Supported brand communication planning including key messages, content direction and campaign timelines
• Participated in supervising and executing TVCs, brand activations, events, POSM and digital content, from pre-production planning to on-ground implementation
• Coordinated with vendors to manage KOL collaborations, ensuring timely script delivery aligned with content direction, quality checks on KOL deliverables, managed execution risks including timelines, feedback rounds, and content misalignment
• Controlled campaign costs, managed quotations, POs, invoices and ensured compliance with internal processes

Marketing Trainee at Hoa Sen University- Institute of Graduate Studies & Leadership (2023-06 – 2024-01)

• Managed end to end execution of integrated marketing campaigns for FMCG & brand clients, ensuring alignment with brand guidelines and objectives
• Coordinated with internal teams (Creative, Media, Production) and external vendors to deliver campaigns on time and within budget
• Supported brand communication planning including key messages, content direction and campaign timelines
• Participated in supervising and executing TVCs, brand activations, events, POSM and digital content, from pre-production planning to on-ground implementation
• Coordinated with vendors to manage KOL collaborations, ensuring timely script delivery aligned with content direction, quality checks on KOL deliverables, managed execution risks including timelines, feedback rounds, and content misalignment
• Controlled campaign costs, managed quotations, POs, invoices and ensured compliance with internal processes

Co-Founder at Lá Concept (sustainability-driven social enterprise) (2020-06 – 2022)

• Led end to end product development, from product ideation and selection to sourcing eco-friendly fabrics and materials
• Developed brand storytelling and executed content creation, including copywriting and visual content for social media and marketing channels
• Managed brand positioning to communicate the social impact mission: reinvesting profits into charitable and environmental causes.

Bachelor in Media Production and Management – Hoa Sen University