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Linguistic specialist with over 20 years of experience in localization, content integrity, and diplomatic communication. Expert in managing the Vietnamese user experience for global platforms, with a career spanning Trust and Safety at TripAdvisor, localization at Booking.com, and high-level economic advisory roles. Proven expertise in AI model evaluation, prompt testing, and bridging the gap between complex product requirements and the cultural nuances of the Vietnamese market.

Freelance AI Content Language Expert at LILT (2026-04 – Present)

• AI Model Evaluation: Serving as a Vietnamese linguistic expert to evaluate LLM outputs for factual accuracy, naturalness, and cultural appropriateness
• Prompt Testing: Testing and refining prompts to optimize AI-generated Vietnamese content, ensuring it meets high-quality linguistic standards and safety guidelines
• Quality Assurance: Identifying and documenting inaccuracies and cultural biases in AI datasets to improve model reliability

Lead Content Integrity Specialist / Fraud Specialist at TripAdvisor (2017-05 – 2025-06)

• Content management: Leading content integrity and QA efforts across images, video, and text, including sensitive categories (scams, vulgarity, bullying, hate speech, and safety)
• Tooling & Automation: Driving projects to boost moderation efficiency and overall safety through AI model testing, and prompt evaluation
• Data Analysis: Analyzed user behavior data using SQL to detect safety trends, investigate incidents, and implement data-backed solutions
• Stakeholder Management: Conducted daily audits and addressed inquiries from law enforcement/regulatory bodies, assembling required submission information

Language Specialist, Vietnamese at Booking.com (2015-12 – 2017-05)

• Localization: Created commercial, localized content for the Vietnamese website and app, ensuring a native-feel user experience
• Market Adaptation: Adapted marketing campaigns and promotional materials to align with local travel trends and behaviors in Vietnam
• Quality Assurance: Managed language-specific tools, glossaries and style guides; conducted product checks and audits of outsourced providers to ensure adherence to quality standards
• Market Research: Used data and research to identify local opportunities and optimize website effectiveness for Vietnamese customers

Operations Assistant at Asian Development Bank (ADB) (2012-10 – 2015-02)

• Economic Reporting: Assisted the Country Economist with the preparation of the annual Asian Development Outlook (Vietnam Chapter)
• Strategic Liaison: Worked with Vietnamese policymakers and NGOs to identify development needs and coordinate technical assistance projects
• Portfolio Analysis: Provided data-backed reviews of country and sector portfolios to support the administration of technical loans

Economic/Trade Officer at Australian Consulate-General (2004-09 – 2007-12)

• Interpretation: Provided consecutive interpretation for high-ranking officials, including the Australian Prime Minister and visiting Ministers
• Research & Reporting: Conducted analysis on local economic, trade, and political developments to draft briefings and background papers for senior officials
• Public Communication: Supported public communication about Australian diplomatic policies and managed the Direct Aid Program (DAP)

Project Assistant / Interpreter at UNDP / Government Office / Ministry of Finance (MOF) (1999-03 – 2004-08)

• Interpretation: Provided consecutive interpretation for high-level meetings, seminars, and training workshops, facilitating communication between international chief advisors and senior government officials
• Translation: Translated complex project reports, legal frameworks, and financial policy documents, ensuring absolute precision in specialized economic and technical terminology
• Logistics & Coordination: Managed daily diplomatic correspondence in English and Vietnamese and provided administrative support to ensure the successful delivery of project milestones and training sessions

Bachelor of Economics in International Economics – Foreign Trade University

Postgraduate Diploma in Tourism and Hospitality Management – Nanyang Institute of Management

Professional Certificate in Corporate Financial Management – Macquarie University