Nhi Thu

Results-driven Ecommerce Specialist with 3+ years of experience managing DTC and marketplace business performance. Skilled in commercial planning, website merchandising, customer journey optimization, and cross-functional execution to drive revenue growth and profitability

Ecommerce Operation at FPT Long Chau (2025-06 – 2026-07)

Manage end-to-end Flashsale campaigns across Long Chau's web/app, including online activities planning, onsite visibility, execution, performance tracking, P&L and optimization:

• Manage monthly GMV targets across a portfolio of 200+ SKUs, focusing on approximately 20 key products to achieve GMV, conversion, and profitability targets
• Develop promotion strategies, including vouchers, bundles, and online stock reservation, to maximize conversion rate & revenue growth
• Analyze campaign performance using GMV, ROI, ROAS, AOV, and conversion metrics to identify growth opportunities and optimize budget allocation
• Lead monthly onsite & offsite traffic-driving: videos, livestream, CPAS, key message, Landing Page KV, CRM, and web app visibilities
• Plan & execute monthly livestream calendar, including self-live, exclusive brand-booking session, and megalive to maximize sales performance & customer acquisition
• Optimize user shopping journey through product listings, website/ app merchandising, landing page optimization, and a seamless checkout journey
• Conduct competitor and market analysis to identify growth opportunities and optimize pricing strategies
• Partner with cross-functional teams to optimize customer journey through UI/ UX improvement, new web app features, product recommendations, and shopping experience optimization
• Develop strategic partnerships with MoMo and ZaloPay to expand customer acquisition channels and drive incremental business growth
• Serve as key contact point for new business launch projects
• Achieved 250% YoY growth for Flashsale channel through promotion planning & traffic-driving initiatives

E-Merchandiser at La Roche Posay | L'Oreal (2023-07 – 2025-04)

Oversee store operations & online activity management, including to manage SIS setup, creative assets, and optimize conversion rates, promotion strategies, and medical scoring:

• Manage product listings, landing pages ensuring brand consistency, up-to-date brand product information
• Plan and manage monthly KV, key message, SIS banners, product thumbnails following promotion plan across Shopee, Lazada, TikTok Shop, and exclusive affiliate partner channels
• Collaborate to drive offsite traffic & campaign exposure: CPAS, PMAX, videos (KOL/ KOCs/ brand-self teasing), key affiliate partners (Bloggiamgia, Shopback, Cashbag, and co-branding activities
• Execute & monitor onsite campaign visibilities during platform campaign package, offline activation and new product launching
• Coordinate mega livestream campaigns with top-tier KOLs, and managed content direction, activities
• Enhance online customer shopping journey through promotion tools (bundles/ GWPs), membership programs, mood & tone seasonal campaigns
• Analyze sales performance data, product rating & reviews to explore customer insights and refine future strategies
• Lead the Ecommerce Content 007 Rollout Project, ensuring compliance with global Guidelines to enrich content and enhance the seamless look & feel of the brand's official store
• Successfully maintained La Roche-Posay as the #1 GMV skincare brand on both Shopee, Lazada during mega campaigns & Top 1 GMV first launching Tiktokshop in Vietnam Market

Bachelor of Marketing in Marketing – University of Economics & Law (2019-09 – 2023-07)