Group Brand Visual Merchandiser (HLA, Eichitoo, Joy Diary, Zi Han) at HLA Garment Vietnam (2025-08 – 2026-03)
Develop and control visual merchandising standards across 7 stores aligning with brand's global VM guidelines, lead VM campaigns following global direction, contribute to development of global VM processes and guidelines, and lead Visual Merchandising for store opening projects.
- Develop and control visual merchandising standards across 7 stores in Ho Chi Minh City and other provinces, aligning with the brand's global VM guidelines, in a context where VM had previously not been prioritized
- Develop and manage schedules for new shipment setups
- Train Store Managers on VM guidelines and professional visual merchandising standards
- Conduct store audits to ensure visual displays meet clean and consistent brand standards
- Lead VM campaigns following global direction: Develop Moodboards, Design graphic and decoration, Supervise graphic installations, Setup campaign
- Contribute to the development of global VM processes and guidelines in collaboration with the Overseas Head of VM
- Elevate and professionalize the VM image of Vietnam with other international markets by fix and standardizing the Monthly Template based on the global template system
- Lead Visual Merchandising for store opening projects: Develop store Layouts and Zoning, Establish SKU count standards, Manage W.I.P setup and preparation, Oversee and execute full store setup
- Monitor and control the quality and consistency of in-store visual graphics and display materials
Nike Visual Merchandising Executive at ACFC (2022-08 – 2025-06)
Supervised a team VM of 9 members to maintain and control visual merchandising standards across 25 stores ensuring alignment with the brand's global guidelines. Developed and delivered structured VM training programs and led Visual Merchandising for store opening projects.
- Supervise a team VM of 9 members to maintain and control visual merchandising standards across 25 stores in Ho Chi Minh City and other provinces, ensuring alignment with the brand's global guidelines
- Apply VM Standardization to assign outfits and align key product highlights for each new shipment
- Manage VM team schedules for new shipment setups, then monitored and provided feedback, ensuring compliance with brand standards and achieving high levels of professionalism in styling and color blocking
- Conduct regular store visits to audit visual display quality and hygiene standards
- Develop and delivery structured VM training programs tailored to different roles
- Train VM team on advanced VM expertise, including styling, color blocking, wall and table layouts
- Educate Store Managers and key staff on core brand standards to ensure consistent in-store execution
- Lead Visual Merchandising for store opening projects: Layout & Zoning, SKU count standard, Mapping Mannequin, Design Graphic and supervised installation, Develop Planogram and setup Plan, Supervise team VM setup
Nike Operation Coordinator cum Marketing Admin at ACFC (2019-10 – 2022-07)
Implemented and maintained retail operational standards and consistent customer experience across 20 stores. Developed Standard Operating Procedures, organized training programs, led store development projects, and collaborated with cross-functional departments.
- Implemented and maintained retail operational standards and consistent customer experience across 20 stores in Ho Chi Minh City and other provinces
- Developed Standard Operating Procedures and organized training programs for the store network
- Led the delivery of 10+ store development projects, ensuring compliance with brand standards and timelines, including preparation of store equipment, POS systems, merchandise, planning coordination, and supervising staff throughout the setup process
- Collaborated closely with cross-functional departments (Legal, Logistics, Procurement, Finance, IT, and HR) to ensure smooth store operations
- Worked closely with the Operations Manager in staff management and business operations
- Managed bi-annual reports and door profile reports for all stores in the system for the Brand Manager during the period without a Retail Manager
- Implemented bank partnership campaigns and sponsored events to expand the customer base and increase brand awareness
- Launched the first e-commerce sales project for Nike under ACFC
- Collaborated with the Marketing team to organize KOL photoshoots
- Lead VM campaigns following global direction: Designed Graphic & Layout, supervised installation, Managed VM team schedules setup campaign, Monitored and provided feedback on VM team setups
- Lead quarterly updates of seasonal graphics and VM props to ensure a fresh, consistent, and brand-aligned store image in line with global guidelines
- Optimize display areas to drive sales performance during promotional periods by analyzied store sku count per fixture and promotional inventory to propose effective and suitable display solution
- Collaborate with the Merchand team to buying new seasonal products, ensuring alignment between brand storytelling and local market trends
- Manage VM tools, mannequins, and decorative display props including buying, controlled, write off
Store Manager cum VM In Store at Nike (2017-01 – 2019-12)
Created appealing and eye-catching visual displays, achieved top sales rankings, and developed store staff into leadership roles. Responsible for monthly sales reports for all stores in Ho Chi Minh City.
- Created appealing and eye-catching visual displays that lead the customer through the entire stores
- UPT of Nike Nguyen Oanh ranked Top 2 across the entire store network (out of 44 stores) in 2019
- Achieved 56% revenue growth in 2018 vs. 2017 at Nike Cong Hoa, ranking Top 3 nationwide and becoming the only outlet store in the Top 10
- Successfully developed and promoted 2 Store Managers and 3 Store Leader
- The only Store Manager responsible for preparing monthly sales reports for all stores in Ho Chi Minh City and reporting directly to the Operations Manager
- Selected by the Brand Manager to support brand marketing activities
Sales Associate & Store Manager at Various (2013-01 – 2016-12)
Various retail positions in fashion and sports retail.
- Sales Associate Nike Cantavil - 2016
- Store manager Golf Shop Rach Chiec - 2015
- Leader store Owen Vincom Le Văn Viet – 2014
- Sales Associate C&D Cantavil - 2013
