Phạm Thanh Sơn

With experience in Trade Marketing and Sales, I am seeking an energetic working environment where I can contribute my skills and continue developing professionally, while adding measurable value to business performance and company growth.

Sales Field Apprentice - Coke Steps 2025 at Coca-Cola Beverages Viet Nam (2025-07 – 2026-01)

• Identified high-potential retail outlets along assigned routes and expanded product distribution by onboarding new sales points and introducing additional SKUs, improving market coverage., consistently reaching 85% of monthly sales KPIs over two months.
• Implemented in-store merchandising and brand image enhancement programs at over 50 outlets, successfully delivering 100% of iRED KPIs.
• Operated and updated outlet data via DMS platform, ensuring accurate route classification, outlet segmentation, and sales reporting in alignment with RTM team requirements.
• Onboarded new Loyalty and ASMBQ outlets across sales routes, delivering 90% achievement of Loyalty program contract KPIs.
• Designed Excel-based tracking templates for KPI monitoring, incentive calculation, and outlet productivity scoring, streamlining data consolidation across multiple sales routes.
• Built weekly sales performance summaries across 50+ outlets, tracking KPI attainment by route and flagging underperforming points for corrective action.

Trade Marketing Intern at KingsportVN - E Bike MOVE (2024-06 – 2024-11)

• Planned and executed store grand opening activation campaigns in collaboration with Sales teams, supporting store launch performance and achieving 65% of revenue target during the opening period.
• Organized test-drive activation events across 10+ locations, attracting 200+ participants and driving 10% growth in store visits and 5% sales uplift.
• Implemented and optimized POSM materials and in-store visual merchandising, contributing to a 10% increase in monthly store traffic.
• Monitored activation performance and evaluate campaign effectiveness and support optimization of future trade marketing programs.

Bachelor of Business Administration – University Economic of Ho Chi Minh city (UEH) (2022 – now)