Phan Đạt

Final-year Technology & Innovation student at UEH with hands-on experience in market research, requirement analysis, and cross-functional project execution. Strong in identifying user pain points, translating insights into structured recommendations, and using data to support product and business decisions.

Business Development Intern at Byte Media (2025-08 – 2025-10)

Led campaigns and coordinated cross-functional delivery of digital marketing content with focus on performance analysis and budget optimization.

• Led 1 campaign as project owner and coordinated delivery across 3 additional campaigns, driving end-to-end production of TVCs, social content, and product videos that generated 20M+ VND in GMV.
• Analyzed real-time campaign performance and reallocated mid-roll ad budgets with cross-functional teams, improving traffic efficiency and driving a peak CTR of 72.3% for TikTok partner campaigns.
• Built weekly post-campaign performance reports for senior management, synthesizing key metrics, campaign learnings, and milestone tracking to inform optimization decisions for future launches.

Co-founder at Pypeu.organic (2021-01 – Present)

Researched clean-beauty market trends and developed natural shampoo MVP with Vietnamese ingredients and sustainable positioning.

• Researched local clean-beauty trends and customer preferences to develop a natural shampoo concept centered on traditional Vietnamese ingredients and sustainable positioning.
• Built and launched an MVP with a core natural formula and minimalist eco-friendly packaging, then introduced it on Shopee to validate demand through early sales and user feedback.
• Collected feedback from 18 trial users over a 2-week testing period, with 90% reporting positive satisfaction with cleansing performance and perceived hair-fall reduction.

Bachelor of Technology and Innovation in Technology and Innovation – University of Economics Ho Chi Minh City (UEH) (2022-09 – 2026-07)

High School Diploma in Math & Informatics Specialized Class – Quang Trung High School for the Gifted (2019-09 – 2022-07)