Content Marketing Executive at AN CUONG WOOD - WORKING JSC (2025-08 – Present)
- Scaled social media engagement by managing Meta fanpage with 1M+ followers, delivering 7–8 brand-aligned posts weekly and achieving 7,000 average organic views per post within 24 hours, significantly strengthening brand visibility and audience reach.
- Contributed to pre-launch strategy planning for new product lines: developing comprehensive messaging frameworks, storytelling direction, and executing multi-channel rollout that maximized market impact and accelerated customer acquisition.
- Established content governance standards by developing and standardizing brand communication materials across catalogues, PR articles, press releases, and SEO editorial content, ensuring consistent tone of voice and brand alignment across all digital touchpoints.
- Led monthly brand content strategy planning that integrated keyword insights, competitor analysis, and brand positioning into structured content calendars, while tracking analytics to continuously refine strategy and support sustainable audience growth.
- Optimized website content infrastructure by standardizing product and collection descriptions across platforms, translating and localizing SEO blog content (Vietnamese–English), and ensuring accuracy, consistency, and brand guideline alignment.
- Developed strategic marketing assets including Sample Books for new collections, IMC campaign masterplans, and showroom display content, while serving as key liaison with global partners to align website content across Vietnam and international markets.
Marketing Intern at GENIE VIETNAM (2022-12 – 2023-06)
- Assist Project Manager in smooth and on-time project development and execution.
- Support in writing client briefs, proposals and pitches to potential partners in collaboration with the Partnership team.
- Recapped meetings and disseminating information to relevant internal departments.
- Ensured brand consistency across all social media platforms by collaborating with content writers.
- Developed a multi-platform communication strategy for KOLs in collaboration with the Marketing team.
CMO Assistant & Content Writer at ITALIAN ATELIER ASIA-PACIFIC (2022-05 – 2022-07)
- Supported the CMO in coordinating marketing and operational activities, including recruitment processes, scheduling, and monitoring the progress of the creative team.
- Facilitated internal communication by organizing meetings, documenting key discussions, and ensuring alignment across relevant departments.
- Developed and managed branded content across Facebook, Instagram, and the company website, focusing on interior design topics and maintaining consistent brand messaging.
SEO Blog Writer at CABIN ZERO VIETNAM (2023-03 – 2023-05)
SEO-optimized travel blog content creator that informs and engages target audiences, drives traffic, and boosts brand awareness.
SEO Blog Writer - Freelance at INTERNATIONAL ASSOCIATION OF PROFESSIONAL WRITERS AND EDITORS (2023-10 – 2024-12)
- Write engaging, accurate, and high-quality articles on a variety of topics.
- Collaborate with editorial and SEO teams to ensure content aligns with client needs and is optimized for search.
