Phuc Bui

Brand Manager and creative strategist with an international academic background in Business Administration and hands-on experience across fashion branding, retail operations, and customer experience development. Experienced in building emerging fashion brands through concept-driven storytelling, visual direction, and strategic brand positioning. Combines business thinking with creative sensibility to develop distinctive brand identities and emotionally engaging customer experiences.

Brand Manager - FALVAON

(2025-08)

• Lead strategic development and positioning of a conceptual luxury fashion brand
• Direct brand storytelling, campaign concepts, and customer experience strategy
• Participate in recruitment, team management, and operational coordination
• Handle internal problem-solving and decision-making processes
• Plan and manage fashion-related events, brand activations, and creative projects
• Coordinate branding activities aligned with international luxury market positioning

Brand Manager - LUU VIETANH

(2022-01 - 2025-07)

• Managed brand communication and customer engagement initiatives
• Participated in recruitment, team coordination, and personnel management
• Oversaw problem-solving processes and operational decision-making
• Coordinated visual communication and creative direction
• Participated in strategic planning and brand development activities
• Assisted in planning and managing brand-related events and customer experiences

Part-time Lecturer / English Instructor - SUPERKID ENGLISH CENTER

(2020-04 - 2021-04)

• Independently conducted classroom teaching activities for young learners
• Designed lesson plans and learning activities based on the center's educational structure and objectives
• Developed interactive teaching approaches to improve student engagement and communication skills
• Built positive relationships with students and parents through effective classroom management and communication
• Recognized for strong teaching adaptability and classroom leadership

Store Supervisor - KOKORO

(2016-09 - 2022-07)

• Supervised daily restaurant operations in high-volume service environments
• Managed customer complaints and resolved operational issues effectively under pressure
• Coordinated staff workflow and maintained service efficiency during peak hours
• Participated directly in customer service and sales activities
• Built trust with management through strong leadership, reliability, and problem-solving capability
• Assisted in maintaining operational standards and customer satisfaction

Administrative Assistant - London Builders

(2019-06 - 2020-03)

• Coordinated schedules, meetings, and operational workflows for internal teams
• Worked directly with clients to support communication and project coordination
• Assisted in organizing administrative documentation and reporting processes
• Contributed ideas and recommendations for improving the company's social media communication and online presence
• Supported daily operational management and cross-team collaboration

Doctor of Business Administration - Business Administration - University of the West of Scotland- London, United Kingdom (2018-03 - 2022-12)

Master's Degree - Business Management and Accounting - Brunel University of London- London, United Kingdom (2016-02 - 2017-12)

Bachelor's Degree - Finance and Banking - Saigon University- Ho Chi Minh, Viet Nam (2011-10 - 2015-05)