Phuc Ori

Product Designer (6+ Years) | Specialist in Fintech, E-commerce, and IoT. Proven track record in optimizing conversion, user retention, and operational efficiency through data-informed UX decisions. Strong expertise in scalable Design Systems and cross-functional collaboration, backed by practical front-end (HTML/CSS) implementation knowledge.

Product Designer at Finviet Technology (2023-03 – Present)

• Cross-Functional Flow Optimization (UX Focus): Partnered with BUs, BAs, and POs to translate detailed business requirement documents (BRD/SRS) into optimized, logic-driven user flows for utility payments, lending, and e-commerce integrations.
• Product & Tech UX Bridge (Interaction Focus): Acted as the core UX link for the "ECOPayLater" integration and Purchase Flow Optimization, collaborating closely with BAs to balance risk management policies with engineering infrastructure, ensuring a seamless deferred payment pipeline.
• Collaborative Component Refinement (UI & Handoff Focus): Collaborated with BAs, front-end developers, and data teams on the Homepage Revamp and "My Page" Account Management to cross-validate functional specs, aligning personalized features and security settings with business KPIs while cutting implementation rework.

UX/UI Designer at FPT Telecom - FSS Camera (2021-01 – 2022-08)

• Multi-Platform Solution Mapping (UX Focus): Formulated comprehensive cross-platform UX/UI strategies across Mobile, PC, TV, and Web interfaces for the SME smart camera product line.
• Interactive Design Validation (Interaction Focus): Validated complex interface criteria with Product leads using functional high-fidelity prototypes to streamline early-stage product discovery phases.
• Design System Integration (UI & Handoff Focus): Co-built and documented a structured multi-layered Atomic Design System (Principles > Foundations > Components > Pages > Templates > Modules > Features), slashing design team revision workload and layout duplication times by 20%.

UX/UI Designer at K-Soft Viet Nam (2019-08 – 2020-12)

• Ecosystem Interface Delivery (UX Focus): Created the core concept and designed end-to-end interfaces for the "Thegioitho" application ecosystem, managing workflows for worker apps, user apps, and centralized Admin dashboards.
• Asset Lifecycle Management (Interaction Focus): Managed the comprehensive design lifecycle for "Azgo" products, producing detailed user flows, high-fidelity wireframes, and interactive prototypes.
• Cohesive Component Guidelines (UI & Handoff Focus): Produced rigorous design guidelines (colors, typography, modular components) for both "Thegioitho" and "Azgo" ecosystems to ensure visual consistency and smooth development sprints.

UI Designer at Freelancer (2018-03 – 2019-07)

• Visual & Layout Design: Conceptualized and designed clean, modern interfaces for website blogs and digital magazines.
• Dev-Aligned Templating: Collaborated with developers to build fully responsive layouts optimized for commercial distribution on ThemeForest.

UI Designer at Bigbag Shop (2018-04 – 2018-08)

• Marketing & Web Admin Operations: Managed daily website administration and created high-converting promotional landing pages and advertising banners.
• SEO & Asset Optimization: Optimized web imagery and graphical components based on operational needs to improve page loading speed and technical SEO.

Psychology in UX Design - K17 Case study – UX Foundation Co., LTD (2025)

Professional Course in UX/UI Designers – Edumall.vn (2019 – 2020)

Degree in Website Design and Programming – FPT Polytechnic College (2012 – 2015)