Poss Phan

I am a young marketer who loves my profession, lives with passion, and dares to take responsibility. With a deep curiosity about creativity in Brand, my goal in the next 3 months is to become Strategic Planner.

Marketing Intern at SENSODYNE (2025-12 – Present)

Managed and coordinated with Agencies to produce assets, optimizing media performance and supporting brand manager in project execution.

• Managed and coordinated with Agencies to produce 20–30 assets/month (Jan–Apr 2026), optimizing media performance. Achieved average CPV of ~50 VND compared to KPI of 200 VND.
• Supported the Brand Manager in building project timelines and executing multiple projects. Most recently delivered a successful launch of TVCs a project across media and TV channels.
• Coordinated internal execution for the Sensodyne Freshmint 60g launch plan: supported sales brief deck development, channel announcement letter, and event concept.

Strategic Planning Intern at BGENCY (2025-04 – 2025-07)

Supported manager in collecting and analyzing business context across multiple industries and coordinated with creative team to develop communication proposals.

• Supported manager in collecting, analyzing business context and communication norms across three industries as Education, Beer, Glass Facade.
• Coordinated with the creative team to develop communication proposal for four clients including Tetra Pak, Castrol, Bia Hanoi and Masan.

Brand Building - Macro Analyze at PROSPIRE (2023-11 – 2024-11)

Coordinated with team to develop brand-building proposal and analyzed macroeconomic impacts on Vietnam's rice and coffee industries.

• Coordinated with the team to develop a brand-building proposal and analyzed macroeconomic impacts on Vietnam's rice and coffee industries to support stock investment decisions, contributing to the fund's growth from 70 million to nearly 90 million VND within one year.

Bachelor's in Marketing – Hoa Sen University (2021-10 – 2025-10)