Quang Thiệu Bùi

Performance & Paid Ads Optimization: Executed and optimized independent Facebook & Google Ads campaigns for 20+ major retail partners (Viettel Store, Xiaomi,...), driving traffic to landing pages and cost per acquisition (CPA) at 20,000 – 30,000 VND, boosting CTR to 4% – 7%, achieving ROI of 60 – 100, and maintaining CIR at 0.7% – 2%.

Automation & Data Tracking System: Built an automated sell-out data collection system using JavaScript + Google Sheets (auto-mapping products and prices to calculate real-time ROI/CIR per dealer); integrated Botcake for automated customer follow-ups, driving a 17% increase in leads under the same budget.

Data Analytics & Material Direction: Extracted and visualized campaign data to generate actionable insights; collaborated with Content and Design teams to refine creative materials and maximize conversion rates.

Digital Media Executive at OPPO Viet Nam (2026-05 – 2026-10)

• Performance & Paid Ads Optimization: Executed and optimized independent Facebook & Google Ads campaigns for 20+ major retail partners (Viettel Store, Xiaomi,...), driving traffic to landing pages and cost per acquisition (CPA) at 20,000 – 30,000 VND, boosting CTR to 4% – 7%, achieving ROI of 60 – 100, and maintaining CIR at 0.7% – 2%.
• Automation & Data Tracking System: Built an automated sell-out data collection system using JavaScript + Google Sheets (auto-mapping products and prices to calculate real-time ROI/CIR per dealer); integrated Botcake for automated customer follow-ups, driving a 17% increase in leads under the same budget.
• Data Analytics & Material Direction: Extracted and visualized campaign data to generate actionable insights; collaborated with Content and Design teams to refine creative materials and maximize conversion rates.
• Cross-functional Operations & Budget Allocation: Partnered with Sales and dealer network to monitor real-time inventory and market demand; dynamically reallocated ad budgets across product lines to resolve operational bottlenecks.

E-commerce Growth Associate at UpBase Joint Stock Company (2026-02 – 2026-04)

• Revenue & Profit Growth: Formulated and executed data-driven growth strategies for Health & Beauty official stores on Shopee and TikTok Shop, hitting 1 Billion VND GMV/month alongside strong net profit margins.
• Cost Efficiency & ROI Optimization: Managed marketing budget and campaign promotions efficiently, keeping CIR exceptionally low at 2% – 5% while delivering a high ROI of 60 – 100.
• Store Operations & Performance Tuning: Monitored key operational metrics in real-time, consistently maintaining a 2% – 3% CTR and 2% – 4% CVR by cross-functionally coordinating with MCNs, Ads, Design, and Logistics teams.
• Financial & Inventory Management: Developed detailed P&L statements (GMV, NMV, AOV, Net Profit) for client reporting and streamlined inventory forecasting to achieve zero stockouts during peak Mega Sale seasons.

Financial Consultant & Performance Specialist at Home Credit Joint Stock Company (2025-02 – 2025-10)

• Performance Ads Optimization: Executed targeted performance ad campaigns and optimized key metrics (Reach, Impression, CPC, CTR) to attract high-quality financial leads while minimizing acquisition costs.
• Sales & Disbursement Execution: Facilitated loan processes for 100+ customers, maintaining 100% accuracy in financial documentation and strict compliance with operational regulations to eliminate errors.
• Strategic Partnership Development: Established and managed partnerships with 5 partner retail stores, deploying onsite marketing tactics that significantly boosted referral traffic and driving sales growth.
• End-to-End Customer Lifecycle Management: Managed the full customer journey from initial ad acquisition through disbursement to post-loan support, maximizing conversion rates and achieving high customer satisfaction.

Freelance Performance Media Specialist at Self-Employed (2023-06 – Present)

• Cross-Channel Performance & Profitability: Scaled multi-channel ad campaigns (FB & TikTok Ads) while maintaining a CIR of 1% – 3%; reduced CPM by 31% (20.8k to 14.3k VND), CPC by 41% (6.6k to 3.9k VND), CAC by 36% (1,650 to 1,045 VND), and elevated CTR from 7.12% to 13.8%.
• Google Ads & E-commerce Strategy: Managed Search, Shopping, Map, PMax, and Call campaigns using Keyword Planner to optimize search queries, headlines, and extensions; successfully driven store visits and direct e-commerce sales.
• TikTok Shop & Social Commerce Execution: Proficient in leveraging TikTok Shop GMV Max for retail products—configuring automated targeting, budget allocation, and creative setup to capture high-intent buyers.
• Tracking, Analytics & Creative Testing: Integrated GA4 and GTM for conversion funnel tracking; executed creative A/B testing across Facebook & TikTok to continuously scale winning ad sets and optimize ROAS.

Bachelor's degree in Finance - Banking – HUB - Ho Chi Minh City University of Banking (2021 – 2025)