Thang Phan

Senior Salesforce B2C Commerce Developer with 8 years of experience delivering and supporting complex eCommerce platforms across multi-brand, multi-market, and white-label environments. Deep expertise in Salesforce Commerce Cloud development, customization, integrations, troubleshooting, and performance-focused delivery across storefront and backend implementations using SFRA and platform best practices. Trusted to build commerce features, support critical integrations, resolve production issues, and work across technical and business teams to deliver stable releases and continuous platform improvement.

Senior Salesforce B2C Commerce Developer at Allivet (2023-01 – Present)

• Work on Salesforce Commerce Cloud development for the Allivet storefront, supporting partner sites and a multi-tenant commerce setup.
• Build and customize SFCC features around catalog, promotions, checkout, and recurring-order flows such as AutoShip and member pricing.
• Support integrations between SFCC and back-office systems, APIs, and third-party services to keep order, customer, and fulfillment data moving reliably.
• Implement frontend updates in HTML, CSS, JavaScript, and ISML while working within branded storefront and partner-specific requirements.
• Debug issues, review code, and support releases and post-go-live fixes to keep the platform stable across storefront and connected systems.

Salesforce Commerce B2C Developer at Isobar Commerce Vietnam (2016-12 – 2022-11)

• Analyzed requirements and implemented SFCC solutions aligned with platform best practices and project goals.
• Troubleshot issues using a structured root cause analysis approach to identify defects and deliver effective fixes.
• Collaborated with project managers, technical architects, and QA teams to deliver stable enhancements and support ongoing platform improvements.
• Worked closely with business teams to keep deliverables on schedule while meeting quality and cost expectations.

Senior Web Developer at HDWebSoft (2016-01 – 2016-11)

• Delivered complex web features on time while maintaining high quality standards.
• Translated business requirements into working solutions that met project needs and expected functionality.

Web Developer at Elisoft (2014-12 – 2015-12)

• Contributed to development of a deals platform using Sails.js, supporting MVP delivery and core application functionality.

E-Commerce – Ho Chi Minh City University of Foreign Languages and Information Technology (2010-10 – 2014-12)