PRODUCT DESIGNER at Mobile World Investment Corporation (MWG) (2024-05 – Present)
Led the development and continuous enhancement of the design system for the MWG Shop e-commerce platform, supporting the product lifecycle from MVP launch to subsequent growth and optimization stages.
- Collaborated closely with stakeholders to define and drive the product roadmap for application features. Led the end-to-end design process, from researching and analyzing user needs, product usage behaviors, and business objectives to creating user flows, wireframes, prototypes, and high-fidelity UI designs for both mobile and web platforms.
- Designed and maintained the Design System, ensuring consistency across design components and alignment with UI updates throughout the product lifecycle.
- Developed comprehensive design documentation and led design quality assurance activities, validating that product features were implemented accurately, functioned as expected, and remained consistent with the approved design deliverables.
- Analyzed user behavior, product metrics, and business data to uncover optimization opportunities, delivering data-driven UX solutions that improved user engagement, increased conversion rates, and contributed to measurable business growth.
PROGRAM MANAGER at M_Service Joint Stock Company (MoMo) (2022-03 – 2024-02)
Owned the product vision, strategy, and roadmap for the Loyalty Program within the MoMo ecosystem. Drove feature planning and prioritization to ensure alignment with business goals while meeting the unique requirements of participating brands and partners.
- Performed market, competitor, and user research to uncover growth opportunities and shape product strategy. Leveraged research findings to define product initiatives, prioritize opportunities, and translate business needs into clear feature requirements and specifications.
- Managed and prioritized the Product Backlog by assessing the strategic impact of initiatives on core product functions, key differentiators, user value, and business outcomes, ensuring efficient allocation of development resources.
- Leveraged KPIs, user feedback, event tracking data, and marketing analytics to monitor product performance, uncover actionable insights, and inform data-driven decisions that improved user engagement and business outcomes.
BUSINESS ANALYST at Cloud team (Outsourcing) (2019-10 – 2022-03)
Worked closely with stakeholders, clients, and cross-functional teams to gather, analyze, and define business requirements. Created and maintained BRDs, FSDs, business process flows, wireframes, and user journey maps to ensure solutions aligned with business goals and user needs.
- Conducted feature validation and requirement verification to ensure delivered solutions complied with business requirements, functional specifications, and predefined acceptance criteria.
- Prepared user guides and conducted training sessions for end users, ensuring effective system adoption and the proper use of implemented features and business workflows.
COMPREHENSIVE UX/UI DESIGN at Color Me (2019-07 – 2020-05)
