Thi Nguyễn

Data-driven Product Marketing & Lifecycle Specialist with 6 years of experience specializing in app funnel optimization, user journey mapping, and engagement automation. Adept at transforming digital touchpoints into high-converting engines that drive user activation and long-term retention, demonstrated by a +78% increase in onboarding-to-activation conversions and a +195% lift in organic acquisition.

Lifecycle Email Marketing Specialist at Clearer.io (2024-01 – Present)

• Strategic Pivot: Shifted performance focus from surface engagement metrics to bottom-line outcomes, transforming lifecycle emails into a measurable growth engine.
• Onboarding & Lifecycle: Redesigned end-to-end lifecycle email flows (onboarding, win-back, upgrades) via Customer.io, leveraging FullStory behavioral triggers to personalize campaigns for 11.5K+ trial users, driving a +78% increase in trial-to-paid conversions within 3 months.
• Churn Mitigation: Designed and automated a win-back retention funnel in ActiveCampaign / Customer.io, applying user segmentation based on churn indicators to recover 635 dormant accounts (5.5% recovery rate) out of 11.7K users.
• Expansion Revenue: Implemented trigger-based communication flows based on in-app milestones, successfully capturing immediate cross-selling and feature adoption opportunities (e.g., premium feature usage, feature upgrades) and driving a 5.1% conversion rate.
• Data Quality & Product Growth: Identified that lifecycle communications were being sent to operational store emails instead of active end-user contacts. Partnered with Product and Customer Success to redesign onboarding and build self-service email preference management, improving CRM data quality and strengthening activation and retention communication.

SEO Consultant & Content Lead at MaNaDr Mobile Health (2022-01 – 2025-01)

• Leadership & Strategy: Directed end-to-end SEO strategy and managed a 3-person team, transitioning the workflow from reactive publishing to a data-driven, scalable content operation.
• Organic Growth: Scaled monthly organic sessions by +195% (from 159K to 469K) and generated 285M total impressions within 12 months by utilizing Ahrefs, SEMrush, and Google Search Console to identify high-intent keyword gaps and direct the content strategy.
• Content Lifecycle: Treated existing content as a primary growth lever, auditing performance signals to strategically refresh and reposition legacy pages, improving the average SERP position by 24%.

Content Specialist at Boost Commerce (2021-01 – 2023-01)

• Strategic Impact: Established a predictable acquisition engine by transitioning content from isolated deliverables to a structured funnel, directly supporting revenue growth.
• Lead Generation: Developed high-impact gated content and educational resources, capturing 347 high-intent cold leads from a single eCommerce industry report.
• Funnel Optimization: Bridged the gap between awareness and consideration by seamlessly linking top-of-funnel SEO blogs with 4 comprehensive, feature-focused Ebooks (AI Search, Merchandising, etc.), accelerating product education and user evaluation.

Marketing & Academic Services at IBEST JSC (2018-01 – 2020-01)

• Campaign Execution: Boosted student enrollment by 20% by restructuring full-funnel omnichannel campaigns and optimizing paid acquisition channels.
• Community Management: Coordinated digital content across the website and social platforms, engaging and nurturing a network of 125,000+ followers.
• Sales Enablement: Managed paid acquisition (Google, Facebook) and conducted direct inbound consultations to seamlessly convert marketing leads into enrolled students.

Content Marketing Intern at Exotic Voyages (2018-01 – 2018-12)

• Editorial Production: Co-managed content creation, curation, and layout alignment for the premium Travel in Style Magazine (18th Edition).
• Brand Storytelling: Authored 10+ high-quality destination articles and maintained a steady publishing cadence (1-2 posts/day) strictly aligned with a luxury brand voice.
• Commercial Copywriting: Crafted persuasive web copy for premium hotel listings, translating luxury differentiators into compelling narratives for a high-net-worth audience.

Master of Arts in Marketing Management – IU Internationale Hochschule (2024-01 – 2026-01)

Bachelor of Professional Communications in Professional Communications – RMIT University (2015-01 – 2018-01)