Thịnh Trần

Sales and Marketing leader with 12+ years of experience across healthcare, hospitals, clinics, aesthetics, retail and digital businesses. Experienced in translating business objectives into commercial strategy and hands-on execution across brand positioning, revenue growth, customer acquisition, CRM, sales operations and strategic partnerships. Brings B2B and B2C growth experience alongside B2G coordination, including medical seminars and government-related events delivered with public agencies and relevant departments.

Marketing Manager at Siam Hospital (2025-02 – Present)

• Lead brand positioning and integrated marketing initiatives for priority medical and aesthetic service lines, including fat grafting and hair restoration.
• Align Sales and Marketing plans to improve lead handling, customer conversion and retention across B2B and B2C channels.
• Collaborate with medical experts, technology teams and external partners on service development, CRM and growth initiatives.
• Achieved 120% of campaign targets for selected high-end medical portfolios; increased new customer acquisition by 30% and customer retention by 30%.
• Manage a marketing team of 20+ members and coordinate campaign execution across functions.

Marketing Manager at Sante Hospital (2023-06 – 2024-12)

• Managed the Marketing and Sales system, translating business priorities into monthly, quarterly and annual plans.
• Led Brand, Creative & Communications, Events, Customer Experience and Digital teams, including advertising optimization, CRM/CDP and affiliate channels.
• Established KPI/OKR frameworks and operating policies for Marketing, Sales, Customer Service and Telesales.
• Developed co-branding programs, medical seminars, workshops, sponsorships and community events with industry partners and media organizations.
• Used campaign data and performance analysis to optimize resources, advertising efficiency and customer conversion.

Head of Marketing at MIC Vietnam (2022-05 – 2023-05)

• Led marketing initiatives to grow brand awareness and revenue across CHC and referral channels.
• Supported business development that increased B2B revenue by 20% and B2C revenue by 150%; contributed to a 300% increase in website traffic.
• Organized specialized medical seminars and government-related events in coordination with relevant departments and public agencies.
• Managed Brand, Events, Customer Experience, Digital, Direct Marketing and Telemarketing functions; built customer funnels and partner-led growth programs.

Head of Marketing at Hamier Group (2021-01 – 2022-04)

• Developed multi-business marketing strategies across aesthetic clinics, cosmetics manufacturing and education/training.
• Managed digital acquisition channels including SEO, SEM, social media, YouTube and e-commerce, with a focus on conversion and CPA efficiency.
• Built partner networks, developed customer segments and aligned campaign delivery with business objectives.

Marketing & Business Development at Thien Long Company Limited (2018-03 – 2021-01)

• Aligned marketing plans with company goals, coordinated campaign execution and monitored weekly KPIs.
• Developed partner relationships and supported team capability building and online communications.

Sales & Partnership Development at Novaads (2014 – 2019-01)

• Managed sales activities, researched collaboration models and maintained partner relationships.
• Developed digital marketing plans and partner-channel programs to support B2B growth and revenue.

Sales Leader at IGO (2010 – 2013)

• Managed sales activities, identified prospective customers and consulted clients on services for the 5giay.vn forum.

Master of Business Administration (MBA) – Ho Chi Minh City University of Technology (HUTECH) (2025 – 2027)

Business Administration – Ho Chi Minh City College of Economics

Economic Law – Ho Chi Minh City University of Law