Tho Lam

Digital marketer with 5+ years of experience across SEO, performance marketing, content strategy, and digital growth. Strong in SEO strategy, technical SEO, organic growth, performance analytics, and lead generation, connecting search, content, and data to business goals. Improved average organic ranking from #20 to #11-12, while adding 85 keywords to the Top 10 through content, on-page, and technical SEO audit and optimization.

Now looking to expand from search and performance into broader growth and marketing strategy, with a long-term goal of leading integrated marketing initiatives.

Own SEO, performance marketing, content operations, and search-led growth for a B2B services business.

SEO strategy & organic growth

· Led annual SEO strategy planning, established KPI frameworks, and developed multi-layered keyword maps and topic clusters aligned with business priorities.

· Improved average organic ranking from #20 to #11–12, while adding 85 keywords to the Top 10 through content, on-page, and technical SEO audit and optimization.

· Reduced thin content by ~90% through content audits, restructuring, search intent alignment, and a more focused editorial strategy.

Technical SEO & AI search

· Led technical SEO audits and prioritization, identifying issues across crawlability, indexation, structured data, canonicalization, redirects, and page performance.

· Collaborated with IT to reduce page load time from ~6s to ~4s and validate technical SEO improvements.

· Implemented AI Search and GEO monitoring workflows, with 10+ non-branded keywords appearing in Google AI Overviews.

Content, performance & lead generation

· Led content strategy and operations, covering topic and competitor research, monthly editorial planning, freelancer management, and SEO quality control across 12–15 articles per month.

· Managed SEO portfolios for 4 international B2B clients across Europe, adapting search strategies to different business contexts and market needs.

· Managed and optimized the B2B lead generation flow, generating 10–11 leads per month through core service website forms.

· Designed and QA-tested landing pages in Unbounce and developed a lead nurturing flow in Mailchimp that generated 110–125 email leads per month.

· Built performance reporting across GA4, Google Search Console, SEMrush, Looker Studio, and Clarity to monitor rankings, organic performance, user behavior, and lead generation.

MSc in Integrated Marketing Communications – Budapest Metropolitan University (2023-01 – 2025-12)

BA in International Business Administration – VNU-HCM International University (2015-01 – 2019-12)