Senior SEO & Performance Marketing Specialist at Source of Asia (2025-01 – Present)
- Directed annual SEO strategy planning, established KPI measurement frameworks, and developed multi-layered keyword mapping clusters.
- Increased organic traffic by 12%, boosted the average page ranking to position 12 (an 8-spot increase), and secured 85 new keywords in the top 10 SERPs (a 110% growth).
- Monitored and optimized the B2B end-to-end lead generation flow, maintaining a steady pipeline of 10–11 B2B leads/month directly from core service website forms.
- Designed and conducted QA for landing pages via Unbounce tool and engineered a lead nurturing flow using Mailchimp.
- Configured a 2-month automated email follow-up sequence, successfully capturing 110–125 email leads/month.
- Managed the complete content production lifecycle: Researched topics and competitors, developed monthly publishing calendars for 12–15 articles/month, directly managed freelancer timelines, and conducted rigorous SEO QC to ensure strict E-E-A-T compliance.
- Managed the SEO portfolios for 04 international B2B clients across Europe.
- Established multi-channel performance reporting systems (GA4, GSC, SEMrush, Looker Studio, Clarity) to analyze user behavior.
- Collaborated cross-functionally with the IT team to resolve technical SEO issues (crawlability, indexing, schema, core web vitals), successfully optimizing page load speed from 06s down to 04s.
- Proactively adapted to search evolution by implementing AI Search and GEO monitoring workflows.
Marketing Team Leader at BIN Corporation Group (2021-01 – 2023-12)
- Collaborated on full brand identity creation (comprehensive guidelines, brand voice, digital/print assets) and executed structural website revamp project to align with the newly established brand positioning.
- Led a 5-member marketing team, managed KPIs, and developed tailored B2B marketing content that contributed to a 10% quarterly sales growth.
- Designed editorial calendars and managed presence across 5 platforms (200+ posts), increasing followers by 40% YoY.
- Authored 24 SEO articles (600–1,000 views/month) and led integrated media planning, publishing 15 PR articles in top Vietnamese outlets.
Online Marketing Specialist at Blue Ocean Tours (2019-01 – 2020-12)
- Ran seasonal Facebook Ads (CPL: $8) generating 100+ qualified leads per campaign and organized 150-pax travel workshops.
- Authored 30 SEO blog posts achieving top Google rankings and produced branded YouTube video content.
Freelance Projects at Freelance
- Authored 15–18 value-driven SEO articles/month for B2B e-commerce platforms.
- Managed and grew social media presence for brands, achieving up to 5,000 likes and 8,000 followers within the first 3 months of implementation.
