Thy Phạm Lê Uyên

My name is Pham Le Uyen Thy, and I am a professional with over 10 years of experience in Customer Service, CRM, and Online Sales, primarily in the fashion retail industry.

Throughout my career, I have taken on key roles in managing customer experience strategies, building loyalty programs, developing customer journey frameworks, and leading cross-functional teams to deliver measurable results. I take pride in my ability to balance data-driven decision-making with empathy and a deep understanding of customer needs.

I have successfully led initiatives to improve customer satisfaction (CSAT), reduce complaint resolution time, and optimize CRM campaigns using RFM analysis and omnichannel tools such as Zalo OA, Messenger, and Haravan.

Business Administration - IUH