Trần Hữu Đức

With 8 years of experience working in retail, distribution, and branding in the technology market, I am on a path to perfecting a multi-dimensional perspective between product, brand, and customer in order to develop the skills to build effective communication strategies.

Product Marketing Supervisor at Innoshop & InnoYo (2024/09 – 2026/02)

• Market research, competitor identification, and target customer profile.
• Selecting the right product and identifying key selling points.
• Develop document about product using for training & education
• Production and quality control of product materials for communication.
• Building a brand story, brand guidelines, product story...

Campaign Supervisor at Innoshop & InnoYO (2024/09 – 2026/02)

• Develop creative ideas for communication campaigns.
• Build an IMC plan based on objectives and creative ideas.
• Manage and allocate budget for communication channels.
• Work directly with internal departments and manage agencies to ensure timing.

Content Supervisor at OPPO VietNam (2022/12 – 2024/06)

• Manage & supervise all product content to ensure the consistency and quality.
• Build creative ideas for campaigns based on TA and product story.
• Develop & execute ideas for key assets of campaign: TVC, Short Video, Image...
• Build agenda, detailed script, keynote presentation at launch event.
• Create a detailed function plan: Social plan, KOL plan

Channel Marketing Specialist at OPPO VietNam (2020/01 – 2022/12)

• Develop a collaborative communication plan with retailers by monthly.
• Planning each communication plan based on retailer's advantage and budget.
• Maintain good relationships with each retailer to build trust and ensure brand direction and image.

Communications Specialist at May Tinh Bien Hoa (2018/11 – 2019/12)

• Develop monthly and quarterly marketing plans to achieve business goals.
• Manage online sales platforms including website, news, and landing pages.
• Responsible for content creation on social media platforms: Facebook, YouTube.
• Collaborate with brands to exchange media benefits.

Good in Economic Law – LHU University (2014-09 – 2018-11)