Đức Long Trần

I'm a competent marketer who loves creative and disruptive ideas, grounded in rigorous, evidence-based research. With nearly 2 years of experience managing media campaigns and omnichannel communication strategies in the premium fashion industry, I have a keen eye for culture and love crafting engaging social-first brand stories that bring real impact. I'm looking for my next challenge to keep honing my research muscle, with a goal of becoming a Senior Strategic Planner or Brand Manager in the next 3-5 years.

Communications Planner & Marketing Executive at CHAT by C.DAM (2024-01 – 2025-06)

• Planned and owned 12+ monthly communications plans aligned to brand positioning, ensuring consistent messaging across all digital platforms.
• Wrote 10+ strategic narratives for social and influencer campaigns, translating audience insights and cultural trends into actionable campaign direction, resulting in short-form collaborative content with KOLs such as Bui Phuong Nga, Phi Linh, Cilly Nguyen,…
• Conducted strategic research and competitive analysis to support developing market expansion strategy into the Middle East, resulting in a private dinner and a pop-up store launch in Kuwait in partnership with Ounass, boosting sales 3% QoQ.
• Applied qualitative research to advise team leaders on social trends, improving ROAS by 3–5% in 2024 Q3.
• Researched, briefed, and wrote 10+ B2B partnership proposals for international go-to-market plans, with luxury retailers including Ounass and Saks Fifth Avenue.
• Optimized the weekly reporting process by 3 hours by standardizing reporting templates, and enabled faster optimisation decisions.

Social Media Executive at C.DAM Line – Sister Brand (2024-01 – 2025-06)

• Developed social media strategies; grew TikTok following from 1K to 4K+ during the PARAMOUNT by C.DAM fashion exhibit, increasing engagement fivefold and drove traffic to the event
• Coordinated with Production, PR, and other stakeholders to ensure smooth execution during the PARAMOUNT by C.DAM event, drawing more than 4000 visitors in 1 week, resulting in notable press coverage in L'Officiel, Vietcetera, Style Republik,… and generated 70M+ VND in sales through the pop-up store.
• Led the expansion of social media presence into LinkedIn and Pinterest for both brands, with Pinterest's combined growth reaching 200k monthly views within the first 6 months, resulting in a 5% uplift in sales-qualified leads.
• Synthesised insights and cultural trends, and developed strategic recommendations for management team.

Marketing Intern at FPT Telecom (2023-03 – 2023-05)

• Supported content strategy for FPT Play's internal team, contributing social posts and automating notification workflows.
• Produced 30+ platform posts for company social media and websites, covering new product launches and brand communications.

BA in Marketing and Communications – Academy of Journalism and Communications