Van Ta Thi Ngoc

Van has a background as a researcher for both academic and industry contexts, specializing in clinical psychology as well.

(1) Senior Market Research & UX Researcher + 10 years experiences in both research agencies and client-side roles.

Industries: Fintech, E-commerce, Healthcare and FMCG by Top local and MNCs

• Research Strategy and Insight Partner: Building research roadmaps, leading research studies that result in timely and actionable insights, fostering good collaboration across stakeholders, and driving workshop to transform customer insights into unlock new growth opportunities for businesses.
• Agile Research Approach with a Customer Centric Mindset: Driving the customer insights generation process throughout the traditional (or digital) products and brand development cycle with a flexible research approach, integrating both qualitative and quantitative research methods.
• Transform customer insights into business opportunities and minimize potential risks: Extract customer pain points, satisfaction and area for improvement from researches, and convert those into actionable insights for brand building or product development cycles.
• Leadership skills and ability to facilitate strong collaboration across functions as one team to achieve business goals.
• Full skill set as a Moderator qualitative research, including IDI, FGD, Ethnography, and integrated research methods, to lead and drive complex research projects

(2) Clinical Psychology Practitioner +1,500 hours of experience. I specialize in early detection and psychological assessment, counselling, and psychotherapy for children, adolescents, parents, young adults using evidence-based methods. I work with individuals ranging from 6 to 40 years old to prevent and to address psychological issues.

• My master’s thesis research topic was a large qualitative study on Digital Mental Health. A topic is about “Exploring challenges to integrate digital technology into mental health care for adolescents in Vietnam. A qualitative study”. An initiative to develop a digital mental healthcare targeting proactive individuals interested in preventing mental health risks and providing targeted online psychological support to end-users represents the next stage of research. A long-term goal is to serve non-profit rural areas where local students reside and await psychology from the community.
• Personal Quote: In fact, everyone can easily access mental health professionals who offer qualified services, tailored to their individual needs, and provided with a flexible approach to ensure satisfaction