Vi Hoang

Account Manager with 5+ years advising SMB and high-end clients on Google Ads and Meta Ads performance, retention, and compliance.

Sr. Advisor I, Sales — Meta Ads Client Advisory - Concentrix - Kuala Lumpur

(2025-12 - 2026-07)

• Conducted outbound and cold calls, segmenting the client portfolio (warm, high-value, and cold) to prioritize outreach and tailor the advisory approach for each segment. Proactively upsold additional ad spend and services.
• Took over and advised high-end advertisers with a minimum ad spend of USD 30,000+ per quarter, consulting on campaign ideas and optimization strategy to improve efficiency and ROI.
• Coordinated with the technical team to troubleshoot Meta Pixel and Conversions API (CAPI) setup, keeping clients updated on new features and policy changes to ensure accurate tracking and measurement.
• Supported clients through disabled ad account appeals, coordinating with relevant internal departments to resolve cases and prevent further impact on account standing.
• Used AI-assisted analysis of ad performance reports to identify trends and recommend industry-specific advertising solutions.

Account Manager — Google Ads (Engaged & High-Value Partners) - TDCX - Kuala Lumpur

(2024-04 - 2025-11)

• Proactively managed outbound and cold calls to deliver tailored Google Ads solutions, including YouTube Subscription and Performance Max campaigns. Upselling ad spend and services.
• Advised partner agencies on compliance requirements, government documentation, and account verification processes.
• Analyzed campaign performance in GA4 (clicks, engagement, conversions) to identify effective channels and optimize budget allocation.
• Used the ConnectSale platform to monitor market trends and extract actionable client insights.

Account Manager — Google Ads Scale Client Specialist - TDCX - Kuala Lumpur

(2021-10 - 2024-03)

• Conducted cold and outbound calls to introduce tailored Google Ads solutions to prospective and existing clients. Upselling ad spend and services
• Persuaded inactive SMB clients to restart, scale, or diversify campaigns, improving account retention.
• Educated clients on new Google Ads solutions aligned with performance data and business objectives.

Business Development - Tan Cang Waterway Transport, Saigon Newport - Saigon Newport

(2018-01 - 2020-06)

• Conducted outbound and cold calls to import/export clients across the Mekong Delta region.
• Promoted integrated container transport services via barge (waterway) and truck (roadway).
• Proposed end-to-end logistics solutions for transportation, loading, and unloading services.

Bachelor of Economics - Economics - University of Economics Ho Chi Minh City (2014 - 2017)