Vinh Pham

Results-driven professional with 20+ years in FMCG, pharmaceuticals, and IT, excelling in Sales Force Effectiveness (SFE), Distributor Management Systems (DMS), and digital transformation. Led sales teams to achieve market growth through data-driven strategies, KPI optimization, and innovative technologies like AI and ERP integration. Skilled in training, process improvement, and cross-functional collaboration to drive operational efficiency and revenue.

SFE Manager & DMS/Data Analyst at RV-OPV Pharmaceutical Joint Stock Company (2023-04 – 2025-02)

Optimized DMS operations and sales force effectiveness for pharmaceutical company

• Optimized DMS for OTC, ETC, and Tele sales teams, achieving 100% user adoption and stable operations.
• Developed KPIs, increasing market share by 15% through targeted rewards and performance monitoring.
• Delivered data-driven insights to the Board, improving sales performance by 20% via analytics.
• Led digital transformation, integrating ERP, ZALO, and APIs, enhancing customer engagement.
• Trained 500+ staff on DMS, analytics, and soft skills, boosting team efficiency by 25%.
• Optimized Route-to-Market (RTM) strategies, improving daily visit effectiveness by 20%.

Senior DMS Manager at Novaconsumer (2022-05 – 2022-11)

Managed DMS operations and sales performance optimization

• Managed DMS operations, reducing system downtime by 30% through collaboration with IT and third parties.
• Built sales and marketing dashboards, improving forecasting accuracy by 25%.
• Optimized distribution routes, increasing sales productivity by 10%.
• Trained field sales on DMS and SFA, ensuring consistent data reporting.

IT DMS Manager at Uniben Joint Stock Company (2016-07 – 2022-05)

Led DMS implementation and digital transformation initiatives

• Led DMS rollout for 2,000 users, integrating with ERP and eGift, achieving full adoption.
• Developed modules (retail, loyalty, PG management) with AI and image recognition, improving efficiency by 15%.
• Managed budgeting and FPT partnership, keeping DMS deployment within budget.
• Implemented HR and eOffice projects, driving company-wide digital transformation.

DMS Manager at NutiFood Việt Nam (2011-11 – 2016-07)

Deployed and managed DMS for large-scale sales operations

• Deployed DMS for 2,000 users by Mar 2016, training sales and accounting teams.
• Built a nationwide sales reporting system in 2014, reducing delays by 40%.
• Advised on GT/MT applications, ensuring accurate sales data collection.

Assistant DMS Manager at Tân Hiệp Phát Group (2009-02 – 2011-11)

Supported DMS development and implementation

• Supported DMS development, ensuring on-time delivery and 20% fewer data errors.
• Collaborated with third parties to customize software for sales and trade marketing.

IT Project Leader at Unilever Việt Nam (2007-01 – 2009-01)

Managed ERP systems and led IT projects for global company

• Managed ERP systems for production and finance, supporting operational continuity.
• Led projects like Opso (global promotion management) and Sun Flower (legal document system) integrated with SAP-ERP.

B.Sc. in Computer Software Engineering – HUTECH University of Technology (2000 – 2005)