Vy Lưu

KOC Booking & Campaign Execution: Searched for and booked suitable Nano/Micro KOCs in the US market for campaigns; tracked posting schedules to ensure the KPI of 100+ video uploads per month.

Content Support: Researched US social media trends and competitor content; helped build clear content briefs and guidelines to improve video quality.

Data Tracking & Reporting: Maintained and updated daily campaign data, KOC lists, and performance metrics using Google Sheets and Excel.

Operations Executive - Vardens - Pervasel Vietnam

(2023-07 - 2026-02)

• KOC Booking & Campaign Execution: Searched for and booked suitable Nano/Micro KOCs in the US market for campaigns; tracked posting schedules to ensure the KPI of 100+ video uploads per month.
• Content Support: Researched US social media trends and competitor content; helped build clear content briefs and guidelines to improve video quality.
• Data Tracking & Reporting: Maintained and updated daily campaign data, KOC lists, and performance metrics using Google Sheets and Excel.
• Store Operations: Managed daily inventory accuracy and coordinated with international shipping partners to handle order issues (lost parcels, cancellations) across Shopify, Etsy, and TikTok Shop.
• Team Collaboration: Worked closely with the team to analyze content performance and assisted with promotional programs based on direct US customer feedback.

Stylist/ Editor - Freelance

(2022-11)

• Project: Mộc Châu Milk, Vietnam Airline, Techcombank, Đồng phục Hải Anh
• Project: Báo StyleRepublik, Báo Marie Claire

Store manager - KIDO Shop

(2019-06 - 2021-07)

• Prepare daily sales reports and
• Schedule staff shifts.
• Manage and plan to promote store revenue growth.

Bachelor - Economic Law - University of Labour and Social Affairs (2018 - 2022)

Master - Economic Management - Thuy Loi University (2023 - 2026)