Vy Pham

Senior Graphic Designer with over 8 years of experience across trade, retail, and corporate communications.

My Marketing background shapes how I work: I start from the business objective, not just the moodboard. I build scalable brand identity systems alongside the standards and workflows that keep them consistent. Integrating AI as a daily production standard has raised both speed and quality on high-volume, complex work. My strength lies in turning strategy into visual systems that are clear, practical, and built for teams to use

Senior Graphic Designer at Weber, Fosroc - Saint-Gobain Vietnam (2021-06 – 2026-08)

Scope: 2 brands · trade, retail and corporate communications · full visual direction ownership

• Owned key visuals and full deliverable sets for Weber's monthly promotion calendar — KV, POSM, retail display, social, packaging and TDS layouts.
• Developed the Fosroc brand identity from scratch post-acquisition via a master-layout approach, then rolled it out across packaging, TDS and trade collateral.
• Handled print production and prepress QC for packaging, POSM and large-format retail displays, working directly with external printers.
• Used AI (Firefly, Magnific, Claude) for background generation, upscaling and copy drafting, cutting turnaround on urgent cross-department requests.
• Standardised the brief process with a Google Slides template (brief, feedback and output in one file), lifting first-round approval from 41% to 77%; tracked scope and turnaround on ClickUp.
• Onboarded and trained two designers to take over the full two-brand scope — brand systems, SOPs and live campaigns.
• Managed agency output — owned briefs, feedback rounds and final QC to deliver on quality and on schedule.

Graphic Designer at Ways Station (2019 – 2021)

• Ran end-to-end visual design for two business streams: an 18-location gaming and billiards chain and a B2B model-installation agency.
• Delivered brand identities, websites, spatial signage and POSM across the multi-location rollout.

Graphic Designer at Suntory Media & Advertising (2018 – 2019)

Scope: multi-client agency portfolio.

• Delivered brand identity systems, packaging, websites, landing pages, POSM and social campaigns for a multi-client portfolio.
• Agency-side training in working to brief, presenting rationale and managing feedback rounds under deadline.

Brand & Visual Designer at Freelance (2018 – Present)

• Designed brand identities, packaging, websites, sales apps, and product photography for clients in cosmetics, F&B, health supplements, and education.
• Provided outsourced e-commerce design for Yes4All (global fitness brand on Amazon).
• Ongoing social media design for British University Vietnam (BUV) via Markus Agency.

Bachelor in Marketing – Ton Duc Thang University (2013 – 2017)