Xuân Thanh

Digital marketing executive with 1 year of experience in social media management, content creation, and performance marketing. Skilled in leveraging AI and generative tools to optimize content, improve engagement, and streamline marketing workflows. Creative, analytical, and results driven, eager to apply expertise to drive growth and deliver measurable impact.

Product Marketing Executive at Bep Xuyen Viet (2025-03 – Present)

• Collaborated with a 6-member team to developed and optimized three AI-driven TikTok Affiliate nutrition channels using anthropomorphic 3D characters, contributing to an average of 5,000+ products sold per month per channel.
• Researched audience comments to uncover key concerns and pain points, optimized hooks and storytelling based on viewer behavior, producing 3D video content with 317K+ views and reducing time-to-100K from one week to 24 hours.
• Results Achievement: Tiktok Channel 1, Tiktok Channel 2
• Collaborated with Leader to build a fashion TikTok affiliate channel, achieving over 100k total likes and scaled monthly GMV from 0 to 50M VND within 3 months by analyzing market data to identify high-conversion SKUs.
• Optimized conversion rates by A/B testing video hooks and designing high-CTR thumbnails (Canva/CapCut), successfully building a high-intent community of 1.1k followers.
• Leveraged Generative AI to create virtual models showcasing affiliate products, optimizing video content for TikTok Shop sales without the need for physical photoshoots.
• Results Achievement: Tiktok Channel
• Developed a comprehensive "AI Design Guidebook" for US SMBs, solving budget constraints by providing actionable workflows for creating commercial-grade assets (OOH, UGC)
• Engineered standardized Prompt Frameworks to eliminate common AI generation errors, enabling non-designers to produce consistent visuals aligned with top-tier brand aesthetics.
• Iterated AI prompts and enhanced outputs with Canva to produce polished prototypes and beginner-friendly workflows.
• Results Achievement: Website

Content creator Intern at Anh Quan Architecture & Interior Design (2024-10 – 2024-12)

• Collaborated with a team of five to produce digital content that strengthened brand awareness, including articles, images, and videos showcasing products, services, and brand stories.
• Optimized high-volume keywords through SEO-focused content, increasing organic traffic and integrating products naturally to attract potential customers.
• Managed and developed content across Facebook, TikTok, and YouTube, producing trend-based videos, supporting livestreams, and driving engagement among younger audiences.
• Monitored content performance using Meta Business Suite and YouTube Studio, analyzing data to refine strategies and enhance overall content effectiveness.
• Results Achievement: Facebook Fanpage, Tiktok Channel, Youtube Channel, Website

Digital marketing at Ngoc Anh Tech Company (2024-07 – 2024-09)

K+ accelerates digital project

• Collaborated with 10 members to develop and execute content strategies on Facebook and TikTok, enhance brand awareness for K+ cable TV installation services. Focused on younger audiences to increase followers and engagement from 0 to 1000 within 3 months.
• Assisted in creative production, scriptwriting, filming, and on-screen appearances, implementing seeding strategies that boosted audience engagement and increased brand visibility.
• Successfully gained 890 followers on Facebook and TikTok in 3 months through viral media videos and marketing campaigns, with 64.2% of the audience being in the 18-24 age group.
• Executed the "Tet Doan Vien cung K+" campaign during the Mid-Autumn Festival on Facebook and Tiktok, resulting in 736 impressions, 529 reach, 138 interactions, 113 clicks, 116 user engagements, and 16 participants, with individual posts achieving 218 interactions.
• Results Achievement: Facebook Fanpage, Tiktok Channel

Bachelor in Business Administration – Ho Chi Minh City Open University (2021-10 – 2025-10)