Marketing·14h
Digital Marketing Strategy
A full-funnel playbook for acquisition, retention and measurement.
SEOPaid AdsEmailAnalyticsFunnel
First module free · Premium+ unlocks the rest
About this course
A practical, vendor-agnostic course covering the full marketing funnel. You'll learn how to plan and measure campaigns across SEO, paid search, social, email and content — and how to tie it all together with analytics that show what actually works.
What you'll learn
- Map the customer journey and identify acquisition leverage points.
- Plan a performance SEO strategy with keyword and intent analysis.
- Run effective paid campaigns on Google Ads and Meta.
- Design email and lifecycle flows that drive retention.
- Build an attribution model that survives cookie deprecation.
- Report on marketing ROI in a way executives understand.
Roles this course opens up
Typical job titles that ask for this skill.
Digital Marketing Manager
Growth Marketer
Performance Marketing Specialist
SEO Manager
Marketing Analyst
How access works
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Free
First module free
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