Aashay Roop

Data Analyst, Researcher & Insights Specialist with expertise in leading, designing and executing quantitative and qualitative research projects, statistical modelling, data visualisation, and research-driven decision-making. Experienced in analysing large-scale longitudinal datasets, developing predictive models, and translating complex data into actionable insights for senior stakeholders. Completed multiple personal end-to-end business analytics projects across sales, customer value, insurance risk, A/B testing and churn analysis, applying KPI design, segmentation, trend analysis, and insight synthesis to support data-driven business decisions.

Proficient in Excel (Advanced), R (Advanced), Stata (Advanced), SPSS (Advanced), and Tableau, with strong capabilities in data cleaning, transformation, and dashboard development. Proven ability to design and execute end-to-end research and analytics projects, integrating quantitative and qualitative methods to inform business strategy, policy development, and operational optimization.

Statistical research analyst at University of the Witwatersrand (2025-03 – Present)

Perform data analysis tailored to stakeholders and project needs for decision making. Extract, clean, and analyze large-scale longitudinal datasets (2015–2025) using Stata and Excel, according to stakeholder needs (Multi-Domain). Lead, design and execute quantitative/qualitative projects.

• Perform data analysis tailored to stakeholders and project needs for decision making
• Extract, clean, and analyze large-scale longitudinal datasets (2015–2025) using Stata and Excel, according to stakeholder needs (Multi-Domain)
• Lead, design and execute quantitative/qualitative projects
• Data manipulation (cleaning, transformation) and analysis (Incl. Exploratory (EDA) and inferential data analysis)
• Develop and validate predictive models (logistic regression, multivariate analysis) to forecast performance and quantify risk
• Build interactive KPI dashboards in Excel to monitor performance trends and support real-time strategic decision-making
• Develop executive level reports with insights and actionable recommendations
• Performed an in depth project on the Wits admissions policy within 6 months. This included descriptive and inferential statistics including correlations, tabulations, ANOVA, chi-square tests, and group mean averages to provide information to robustly answer business questions around policy development. This project looked at modelling performance to success through multiple logistic regressions to gain further insight
• Currently undergoing a cost-benefit project, auditing the WHSL. This project looks at analysing COUNTER-compliant usage statistics, identifying high use, moderate use and underutilised resources. Reviewing subscription and package costs, calculating cost per use to assess financial efficiency and identifying resources with high cost relative to low usage while comparing it to alternative sources. Content overlap and duplication analysis will further be conducted to flag potential opportunities for consolidation or cancellation, by analyzing depth, usability or added value. Qualitative stakeholder input will also be integrated to assess perceived important and contextualise quantitative findings. This project is key to business development, ultimately identifying areas of cost savings
• Engineered analysis-ready datasets and indicators by integrating multi-source data, improving data accessibility and reproducibility
• Developing EDA reports for senior stakeholders (Dean, Heads of department) to support institutional decision making
• Led a stalled progression and attrition analysis project across multiple program's, identifying performance bottlenecks and informing targeted interventions for decision making within 1 month

Marker and moderator at University of Cape Town (2023-01 – 2023-12)

Graded assignments and exams for undergraduate courses, ensuring adherence to academic standards. Delivered constructive feedback to students, fostering deeper understanding of course material.

• Graded assignments and exams for undergraduate courses, ensuring adherence to academic standards
• Delivered constructive feedback to students, fostering deeper understanding of course material
• Collaborated with faculty to ensure alignment with curriculum objectives and assessments
• Maintained accurate records of student performance and grading metrics, supporting data-driven insights throughout the semester
• Assisted in the development of assessment tools and grading rubrics for various subjects

Master of Management in Governance (Monitoring & Evaluation; Economics & Public Policy) – University Of the Witwatersrand (2026-06)

Honours in Social Development – University of Cape Town (2023-01)

Bachelor of Social Science in Anthropology, Sociology, History – Rhodes University (2022-01)