Senior Copywriter and Creative Lead
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I'm a multi-award-winning, Senior Copywriter and Creative Lead. Over the past decade, I’ve worked across just about every medium you can imagine, from TV and Outdoor to all types of Digital and Social platforms, with the kind of integrated campaigns that keep clients happy and leave Creative Directors smiling.
I love sweating the details but I'm equally comfortable leading teams, mentoring younger creatives, and steering work from concept to pitch. My background stretches across industries from finance and telecoms alcohol and beverage to FMCG and automotive, with a few detours into gaming, culture, and non-profits too.
I'm big on collaboration and meeting the tightest of deadlines and used to working with teams across the world. Now I'd love the opportunity to be on yours.
As a Senior Copywriter with over ten years of experience, I've worked on every continent, with multiple agencies and remote teams on every advertising medium. Whether it's a fully fleshed-out digital campaign, social engagement or traditional ATL and BTL like Video, Print, OOH or Audio, I’ve written for a plethora of industries including finance, technology, telecoms, FMCG, automotive, and lifestyle brands. My work focuses on clear, audience-focused writing that adapts to your strategy, brand voice, and business goals.
I’m comfortable conceptualizing under tight deadlines, while incorporating feedback quickly and accurately. I'm a disciplined, reliable, writing resource, that can think disruptively in a collaborative environment while still keeping my cool.
I have a BA (Bachelor of Arts) in English, Law and International Relations from WITS University, Johannesburg, South Africa. As well as a post-graduate LLB Degree (Bachelor of Law) also from WITS University.