Anna Randa

I am a strategic and creative marketing leader with over a decade of experience driving growth, innovation, and transformation across FMCG, Pharmacy retail, technology, and e-commerce sectors. I am known for approaching complex business challenges through a design-thinking lens, I thrive at the intersection of strategy, creativity, and human insight — transforming data into purpose-driven narratives that shape consumer behaviour and business outcomes. I lead with curiosity and emotional intelligence, empowering cross-functional teams to unlock value within systems that others may overlook

As a senior professional, I bring extensive experience across category management, marketing consultancy, and business development within complex and diverse environments, including e-commerce, FMCG, pharmaceuticals, and technology. I have operated at both strategic and executional levels, driving category growth, market entry, and commercial optimisation through data-driven insights and cross-functional collaboration. My background includes advising stakeholders on go-to-market strategy, managing high-value client and partner relationships, and navigating fast-paced, regulated, and digitally enabled markets.

This breadth of experience enables me to adapt quickly, lead with commercial clarity, and deliver sustainable growth across varied industries and organisational contexts.

I hold a Post-Graduate Diploma in Business Administration, along with a BA in which I triple-majored in Psychology, Media Studies, and International Relations. I also have a certificate of completion in Big Data & Machine Learning Fundamentals from CNTXT Academy, a Google Cloud Partner. In addition, I am certified in negotiation as a Skilled Negotiator through the GAP Partnership and have completed the Udemy course Management for New Managers, further strengthening my people leadership and management capabilities.