Anya Rud

I'm an experienced Events and Projects Manager with a background in delivering both large-scale and more intimate, detail driven projects. I've worked across a range of events, have been involved in cultural projects and art exhibitions, which is something that is very close to my heart. Originally from Moscow, Russia and now based in Pretoria, Johannesburg, I'm comfortable in working across different cultures and connecting international teams with local partners.

I'm hands-on, organised, confident managing abudgets, logistics, negotiations and stakeholders from start to finish. I'm especially drawn to projects where there is a strong creative and cultural element behind the work.

2019 – Present | Little Dream Big | Owner - Kids Developmental Products:

• Full business ownership including brand, product, marketing, and operations
• End-to-end production management, supplier coordination, and quality control
• Retail strategy, business development, and cross-promotions
• Budgeting, forecasting, and financial management

2020 – 2021 | Palamboo | Creative Partner - Kids Developmental Products:

• Led product development from concept to production
• Managed partners, retailers, and external contractors
• Coordinated project execution and supported sales and marketing activities

2014 – 2015 | BMW South Africa | Dealer CRM Manager - Automotive Industry:

• CRM strategy and dealer network consulting
• Lead, campaign, and customer satisfaction management systems
• Marketing support (ATL/BTL, digital, telemarketing) and SAP CRM integration

2013 – 2014 | BMW Russia | Customer Advocate - Automotive Industry:

• Led customer satisfaction programmes and feedback analysis
• Developed customer strategy and market action plans
• Identified key drivers for sales and aftersales improvements

2012-2013 | BMW AG Germany/BMW Russia | Project Manager – Events:

• Managed BMW/MINI/Motorrad exhibition at Moscow International Auto Show
• Oversaw stand design and production, agencies coordination, logistics, negotiations, budgeting and on-site execution
• Coordinated PR, customer experience, and operational delivery

2011 – 2012 | BMW Russia | Marketing Specialist - Events:

• Delivered large-scale marketing events, sponsorship activations, and cultural exhibitions
• Worked on high-profile cultural partnerships and art-related projects, including museum and exhibition collaborations
• Managed end-to-end event budgets, agencies, and production teams
• Coordinated cross-functional internal departments and external partners to ensure full project execution from concept to delivery
• Oversaw logistics, communication materials, and on-site implementation for complex multi-stakeholder projects

2009 – 2011 | BeeTL Advertising Agency | Account Manager - Events Agency:

• Managed client accounts and delivered integrated marketing and communication projects
• Led proposals, campaign development, and end-to-end project coordination across multiple industries
• Worked on cultural sponsorships and the organisation of music and live events, including coordination with venues, artists, and production teams
• Oversaw execution, timelines, and budgets while ensuring alignment between creative, client, and operational stakeholders
• Acted as key liaison between clients, suppliers, and internal teams to deliver complex multi-layered projects

2004-2009: Russian State University for Humanities - Management faculty - Speciality Marketing Research