Aphelele Mathenjwa

Data-driven Brand Strategist with a Bachelor of Arts in Strategic Brand Communications and hands-on experience in digital marketing, content strategy, and social media management. Proven ability to increase engagement, develop brand positioning strategies, and deliver data-backed insights. Experienced working with global brands and fast-paced agency environments.

Creative Strategist & Social Media Manager at Triple 8 (2025-08 – Present)

Specialising in Brand Communication and Market Research. Thesis: Innovative Strategies for Enhancing Digital Presence and Customer Engagement

• Conducted in-depth market research and competitive analysis to identify actionable insights for multi-channel campaigns
• Developed and executed creative brand concepts and social media strategies to increase brand awareness
• Optimized social media performance, resulting in increased follower engagement
• Crafted consumer insights and updated website content to improve user experience and brand perception

Brand Strategist Intern at Brave Group (2024-06)

• Contributed to the development and implementation of brand strategies for clients including Neutrogena, Castrol, and Wits
• Conducted market research and competitive benchmarking to identify growth opportunities
• Led and contributed to brainstorming sessions to develop innovative brand positioning
• Assisted in developing brand guidelines and marketing collateral in a fast-paced agency environment

Content Creator (Freelance) at Royal Revival, Hoops and Chill (2024-07 – 2024-11)

• Created high-quality content across multiple platforms, increasing engagement and lead generation
• Developed and executed content strategies to grow audience engagement and brand awareness
• Collaborated with cross-functional teams to align content with brand identity

Promotor (Freelance) at Pale (2024-11)

• Promoted products featured on the Wine Festival App, driving customer engagement
• Educated customers on product features and benefits to support sales conversion
• Distributed marketing materials and enhanced brand visibility

Sales Associate at Adidas (2024-11 – 2025-01)

• Delivered exceptional customer service and assisted with product selection
• Achieved sales targets through effective upselling and cross-selling
• Managed high-volume transactions and maintained visual merchandising standards

Sales Associate at Indelicate Clothing (2022)

• Provided personalized customer experiences through styling advice and product knowledge
• Contributed to achieving and exceeding sales targets
• Managed inventory and maintained store presentation standards

Bachelor of Arts in Strategic Brand Communications – Vega School (2023 – 2025)

Higher Certificate in Creative Development – Vega School (2022 – 2022)